{"id":203805,"date":"2024-09-04T10:58:28","date_gmt":"2024-09-04T08:58:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=203805"},"modified":"2024-09-04T10:58:28","modified_gmt":"2024-09-04T08:58:28","slug":"sharpie-elige-sec-newgate-spain-comunicacion-digital-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203805","title":{"rendered":"Sharpie elige a SEC Newgate Spain para impulsar la comunicaci\u00f3n digital en Espa\u00f1a"},"content":{"rendered":"<p><strong>SEC Newgate Spain es seleccionada como agencia de comunicaci\u00f3n para dise\u00f1ar y desarrollar la estrategia digital de Sharpie en Espa\u00f1a, marca perteneciente a la multinacional Newell Brands que ofrece una amplia gama de rotuladores, permanentes, acr\u00edlicos, entre otros productos. \u00a0<\/strong><\/p>\n<p><u><\/u><u><\/u>El objetivo principal de <strong>SEC Newgate Spain<\/strong> es posicionar <strong>Sharpie<\/strong> entre un p\u00fablico objetivo y estrat\u00e9gico para la marca: la Generaci\u00f3n Z. Un target que cada vez demanda m\u00e1s tener productos exclusivos. Gracias a la personalizaci\u00f3n que brinda Sharpie, cualquier objeto puede convertirse en algo que nadie m\u00e1s va a tener.<u><\/u><u><\/u><\/p>\n<p><u><\/u><u><\/u><strong>SEC Newgate Spain y Sharpie colaboraron por primera vez durante 2020 y 2021.<\/strong> Una relaci\u00f3n que se consolida dos a\u00f1os despu\u00e9s y, para ello, el nuevo equipo de la agencia ha elaborado un plan estrat\u00e9gico digital que permitir\u00e1 impulsar la comunicaci\u00f3n de Sharpie en el mercado nacional abarcando diferentes territorios clave para la marca: <strong>la creatividad y el arte, la escritura, adem\u00e1s del infantil y familiar poniendo el foco principal en el material escolar.<\/strong><\/p>\n<p>Ante este escenario, SEC Newgate Spain se encuentra inmersa en la implementaci\u00f3n de las activaciones\u00a0<strong>de comunicaci\u00f3n y marketing digital con foco en Tik Tok e Instagram<\/strong>, la generaci\u00f3n de contenido con mensajes clave o\u00a0<strong>la gesti\u00f3n influencers, entre otras acciones.<\/strong><u><\/u><u><\/u><\/p>\n<p><u><\/u><u><\/u><strong>SEC Newgate Spain mantiene una relaci\u00f3n muy estrecha con Newell Brands desde 2008<\/strong>, a\u00f1o en el que la multinacional americana decide trabajar con la consultora para gestionar la comunicaci\u00f3n de marketing de las marcas FoodSaver (envasadoras al vac\u00edo), Oster (batidoras de vaso) y Bionaire (tratamiento de aire). M\u00e1s adelante se unir\u00edan al portfolio Breville (peque\u00f1o electrodom\u00e9stico para desayunos) y, posteriormente, Crock-Pot (ollas de cocci\u00f3n lenta). En 2020 SEC Newgate Spain asum\u00eda otra l\u00ednea de negocio de la multinacional Newell Brands -Campingaz, especializados en barbacoas de gas y cocinas de camping- para desarrollar su estrategia de comunicaci\u00f3n digital en Iberia, y en 2022 Sistema, soluciones de almacenamiento tanto de comida como de bebida.<u><\/u><u><\/u><\/p>\n<p><em>\u00a0<\/em><u><\/u><u><\/u><strong>Carlota Marco<\/strong>, directora del \u00c1rea Digital, Desarrollo de Negocio de la agencia, coment\u00f3 sobre la nueva cuenta: <strong>\u201cLa misi\u00f3n de SEC Newgate Spain es contribuir a desarrollar y afianzar la posici\u00f3n de liderazgo de Sharpie<\/strong> en el segmento de la escritura en Espa\u00f1a, en el que no solo es pionera sino tambi\u00e9n un l\u00edder indiscutible por la innovaci\u00f3n y calidad de sus productos.\u00bb<u><\/u><u><\/u><\/p>\n<p><strong>Sharpie se suma a la lista de clientes de SEC Newgate Spain<\/strong>, entre los que se encuentran: Berg\u00e9 y Compa\u00f1\u00eda, Convertia, Entrecanales Domecq e Hijos, Espirea, Finalbion, Grupo Sicor, Moyo, Ouro, Puy du Fou Espa\u00f1a, Tork, entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sharpie se suma a la lista de clientes de SEC Newgate Spain, entre los que se encuentran: Berg\u00e9 y Compa\u00f1\u00eda, Convertia, Entrecanales Domecq e Hijos, Espirea, etc.<\/p>\n","protected":false},"author":10966,"featured_media":203812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2226],"class_list":["post-203805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sharpie elige a SEC Newgate Spain para la comunicaci\u00f3n digital en Espa\u00f1a<\/title>\n<meta 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