{"id":203764,"date":"2024-09-03T19:54:39","date_gmt":"2024-09-03T17:54:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=203764"},"modified":"2024-09-03T19:57:29","modified_gmt":"2024-09-03T17:57:29","slug":"china-parte-de-llyc-nueva-agencia-de-marca-y-creativa-de-vodafone-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203764","title":{"rendered":"CHINA \u2013 parte de LLYC, nueva agencia de marca y creativa de Vodafone Espa\u00f1a"},"content":{"rendered":"<p>La agencia estar\u00e1 al frente de las campa\u00f1as de la compa\u00f1\u00eda de telecomunicaciones para reposicionar su imagen tras la compra del fondo brit\u00e1nico Zegona. Adem\u00e1s, acompa\u00f1ar\u00e1 a la operadora en los hitos comerciales que se ha fijado en esta etapa.<\/p>\n<p>La primera campa\u00f1a desarrollada para la operadora se centra en la idea de que las cosas han cambiado;<strong> un cambio de paradigma que afecta tanto a un consumidor que hoy exige la m\u00e1xima calidad a un precio razonable como a la propia Vodafone<\/strong>, que marca un hito en la categor\u00eda como el \u00fanico operador capaz de ponerse al d\u00eda y ofrecer una propuesta de productos y servicios de alt\u00edsima calidad a unos precios muy competitivos.<\/p>\n<p>En esta nueva etapa, <strong>Vodafone apuesta por la flexibilidad, sencillez y la transparencia de sus tarifas<\/strong>, siempre con la red 5G m\u00e1s fiable del mercado espa\u00f1ol.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vodafone-Campa\u00f1a 2024\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0bw07zyA9ww?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Seg\u00fan <strong>Rafa Ant\u00f3n, socio fundador de CHINA\u00a0\u2013 parte de LLYC y director creativo global de LLYC<\/strong>: \u201cVolvemos al siempre apasionante mundo telco con toda la ilusi\u00f3n y con infinitas ganas de hacer buen trabajo para una marca ic\u00f3nica y con cuyas campa\u00f1as muchos hemos aprendido a ser mejores publicitarios. Lo hacemos con el compromiso de devolver la confianza que el equipo de Vodafone ha puesto en nosotros y de intentar ayudar a que una categor\u00eda con un nivel de inversi\u00f3n tan alto sea tambi\u00e9n un ejemplo del tipo de creatividad que sabemos hacer en este pa\u00eds\u201d.<\/p>\n<p>\u201cSer la agencia de uno de los principales anunciantes en Espa\u00f1a es un reto, pero sobre todo un orgullo por el momento de cambio estrat\u00e9gico en el que se encuentra tanto la compa\u00f1\u00eda, Vodafone Espa\u00f1a, como su marca. Adem\u00e1s, esta adjudicaci\u00f3n confirma que el mercado valora nuestra capacidad estrat\u00e9gica, creativa y publicitaria como partner con una oferta integrada de marketing\u201d, asegura <strong>Gemma Guti\u00e9rrez, directora general de Marketing Solutions Europa en LLYC<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHINA \u2013 parte de LLYC es la nueva agencia de marca y creativa de Vodafone en Espa\u00f1a tras ganar un concurso al que se presentaron algunas de las principales firmas de marketing del pa\u00eds. La cuenta hab\u00eda sido manejada  por Sra Rushmore durante los \u00faltimos 10 a\u00f1os. <\/p>\n","protected":false},"author":14,"featured_media":203766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-203764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CHINA \u2013 parte de LLYC, nueva agencia de marca y creativa de Vodafone Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=203764\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHINA \u2013 parte de LLYC, nueva agencia de marca y creativa de Vodafone Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"CHINA \u2013 parte de LLYC es la nueva agencia de marca y creativa de Vodafone en Espa\u00f1a tras ganar un concurso al que se presentaron algunas de las principales firmas de marketing del pa\u00eds. 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