{"id":203645,"date":"2024-09-02T12:52:16","date_gmt":"2024-09-02T10:52:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=203645"},"modified":"2024-09-02T14:19:37","modified_gmt":"2024-09-02T12:19:37","slug":"mastercard-dice-adios-a-los-numeros-de-tarjeta-para-las-compras-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203645","title":{"rendered":"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online"},"content":{"rendered":"<p><b>Mastercard ha anunciado sus intenciones de aumentar la seguridad de sus clientes. La compa\u00f1\u00eda est\u00e1 trabajando para eliminar el uso de n\u00fameros de tarjetas de cr\u00e9dito en los pagos online, con el objetivo de combatir los fraudes.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hace una d\u00e9cada, la compa\u00f1\u00eda anunciaba una tecnolog\u00eda que reemplazaba los n\u00fameros de las tarjetas de los clientes con los llamados tokens. Ahora, Mastercard<\/span><b> procesa 1.000 transacciones de este tipo cada semana<\/b><span style=\"font-weight: 400;\">, recoge el diario Infobae, tras declaraciones del director ejecutivo, Michael Miebach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mastercard ha indicado que se<\/span><b> asociar\u00e1 con bancos y proveedores de servicios de pago<\/b><span style=\"font-weight: 400;\"> de todo el mundo para reemplazar estas contrase\u00f1as de un solo uso por un token basado en informaci\u00f3n biom\u00e9trica de los consumidores, recoge elEconomista.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este servicio ha sido lanzado ya India, despu\u00e9s de un acuerdo de colaboraci\u00f3n con <\/span><b>PayU, Axis Bank<\/b><span style=\"font-weight: 400;\">, entre otras entidades financieras. Se espera que esta nueva tecnolog\u00eda para realizar pagos online llegue a Europa a finales de la actual d\u00e9cada.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La empresa quiere mejorar la seguridad y reducir el fraude durante los pagos digitales, que se espera que alcance los<\/span><b> 91.000 millones de d\u00f3lares para 2028.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.<\/p>\n","protected":false},"author":30,"featured_media":203646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[50],"class_list":["post-203645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=203645\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=203645\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-02T10:52:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T12:19:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online\",\"datePublished\":\"2024-09-02T10:52:16+00:00\",\"dateModified\":\"2024-09-02T12:19:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645\"},\"wordCount\":210,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg\",\"keywords\":[\"tecnolog\u00eda\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=203645\",\"name\":\"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg\",\"datePublished\":\"2024-09-02T10:52:16+00:00\",\"dateModified\":\"2024-09-02T12:19:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=203645\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203645#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=203645","og_locale":"es_ES","og_type":"article","og_title":"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.","og_url":"https:\/\/ipmark.com\/?p=203645","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-09-02T10:52:16+00:00","article_modified_time":"2024-09-02T12:19:37+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=203645#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=203645"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online","datePublished":"2024-09-02T10:52:16+00:00","dateModified":"2024-09-02T12:19:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=203645"},"wordCount":210,"image":{"@id":"https:\/\/ipmark.com\/?p=203645#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg","keywords":["tecnolog\u00eda"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=203645","url":"https:\/\/ipmark.com\/?p=203645","name":"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=203645#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=203645#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg","datePublished":"2024-09-02T10:52:16+00:00","dateModified":"2024-09-02T12:19:37+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La compa\u00f1\u00eda ha comenzado las pruebas en India, y se espera que llegue este nuevo m\u00e9todo de pago seguro a Europa a finales de la d\u00e9cada.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=203645#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=203645"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=203645#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/MASTERCARD-SEGURIDAD-PAGO-ONLINE.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=203645#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Mastercard dice adi\u00f3s a los n\u00fameros de tarjeta para las compras online"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203645"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203645\/revisions"}],"predecessor-version":[{"id":203680,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203645\/revisions\/203680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/203646"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}