{"id":203642,"date":"2024-09-02T12:41:14","date_gmt":"2024-09-02T10:41:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=203642"},"modified":"2024-09-02T14:24:59","modified_gmt":"2024-09-02T12:24:59","slug":"el-economista-renueva-colaboracion-con-outbrain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203642","title":{"rendered":"El Economista renueva su colaboraci\u00f3n con Outbrain"},"content":{"rendered":"<p><strong>El diario econ\u00f3mico El Economista ha renovado el acuerdo de colaboraci\u00f3n que mantiene con la firma de publicidad nativa Outbrain desde 2020, y que ha permitido al editor diversificar y aumentar la monetizaci\u00f3n de sus emplazamientos digitales.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan informan ambas compa\u00f1\u00edas, la renovaci\u00f3n de este acuerdo se debe a los buenos resultados alcanzados por el publisher desde que comenzara hace cuatro a\u00f1os. A saber: mayores ingresos, un crecimiento incremental de tr\u00e1fico y r\u00e9cords de RPM en los \u00faltimos meses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa capacidad de Outbrain para abordar nuestros desaf\u00edos de manera creativa y constructiva ha sido un factor clave en nuestro crecimiento\u201d, afirma <strong>Gabriel Gonz\u00e1lez<\/strong>, director comercial de<strong> El Economista<\/strong>. \u201cEsta alianza nos permite centrarnos en ofrecer una experiencia de usuario premium y altamente atractiva, al mismo tiempo que diversificamos e incrementamos la monetizaci\u00f3n de nuestros espacios digitales\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Nicolas Ficca<\/strong>, director general regional<em> publishers South Europe<\/em> y EMEA de<strong> Outbrain<\/strong>, se\u00f1ala por su parte que dicha relaci\u00f3n \u201cnos permite seguir innovando juntos, mejorando el compromiso de los usuarios con el contenido de El Economista, al tiempo que proporcionamos flujos de ingresos garantizados y diversificados\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El diario econ\u00f3mico continuar\u00e1 confiando en la firma de adtech para sus espacios de publicidad nativa. <\/p>\n","protected":false},"author":29,"featured_media":203644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,2341],"class_list":["post-203642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Economista renueva su colaboraci\u00f3n con Outbrain<\/title>\n<meta name=\"description\" content=\"El diario econ\u00f3mico El Economista continuar\u00e1 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