{"id":203587,"date":"2024-08-30T13:26:40","date_gmt":"2024-08-30T11:26:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=203587"},"modified":"2024-08-30T14:40:00","modified_gmt":"2024-08-30T12:40:00","slug":"ruben-garcia-coordinador-general-22grados","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203587","title":{"rendered":"Rub\u00e9n Garc\u00eda, nuevo coordinador general de 22Grados"},"content":{"rendered":"<p><strong>La agencia de medios canaria 22Grados ha anunciado la incorporaci\u00f3n en su equipo directivo de Rub\u00e9n Garc\u00eda como coordinador general. En su nuevo cargo, que se har\u00e1 efectivo a partir del 1 de septiembre, ayudar\u00e1 a la compa\u00f1\u00eda a alcanzar la meta de superar los 10 millones de euros de facturaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Licenciado en Econom\u00eda por la Universidad de Las Palmas de Gran Canaria, Garc\u00eda cuenta con una s\u00f3lida trayectoria como economista y consultor en la optimizaci\u00f3n de procesos y en la direcci\u00f3n de proyectos, en la que destaca su etapa como director del \u00e1rea econ\u00f3mica de la Confederaci\u00f3n Canaria de Empresarios (2003-2018) dirigiendo la elaboraci\u00f3n de informes para la defensa de los intereses empresariales de la isla. En su \u00faltima etapa fue asesor t\u00e9cnico del Gobierno de Canarias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En su nuevo puesto como coordinador general de 22Grados, Garc\u00eda <strong>reforzar\u00e1 la estructura organizativa de la agencia, mejorar la rentabilidad de las operaciones y, m\u00e1s en concreto, alcanzar los objetivos del plan estrat\u00e9gico Misi\u00f3n25<\/strong>, que persigue, entre otras metas, impulsar el crecimiento de la agencia durante 2024 y 2025, dotar de bases s\u00f3lidas a la organizaci\u00f3n, mejorando la rentabilidad y la gobernanza de la compa\u00f1\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este plan estrat\u00e9gico, en cuya elaboraci\u00f3n tambi\u00e9n ha estado participando Garc\u00eda como consultor externo, incluye la <strong>estandarizaci\u00f3n del modelo de servicio, la mejora de la productividad, la optimizaci\u00f3n de procesos y la incorporaci\u00f3n de la Inteligencia Artificial.<\/strong> Adem\u00e1s, Misi\u00f3n25 abarca la <strong>expansi\u00f3n de servicios<\/strong> con el impulso de nuevas \u00e1reas como Asuntos P\u00fablicos, la potenciaci\u00f3n de la compra de audiencias digitales. La estrategia tambi\u00e9n se enfoca en fortalecer la notoriedad y reputaci\u00f3n de la empresa, mejorar su visibilidad en rankings y premios nacionales, y consolidarse como una marca de referencia en comunicaci\u00f3n externa e interna en Canarias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRub\u00e9n Garc\u00eda aporta una perspectiva anal\u00edtica y una gran experiencia a nuestro comit\u00e9 de estrategia que se consolida tras su incorporaci\u00f3n\u201d, informa <strong>Eladio Bomb\u00edn<\/strong>, CEO de <strong>22Grados<\/strong>. \u201cSu habilidad para identificar oportunidades estrat\u00e9gicas y su enfoque innovador ser\u00e1n cruciales para acelerar nuestro progreso hacia los objetivos\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Garc\u00eda ayudar\u00e1 a la agencia de medios canaria a impulsar su crecimiento en 2024 y 2025 y mejorar la rentabilidad y gobernanza. <\/p>\n","protected":false},"author":29,"featured_media":203589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,6526],"class_list":["post-203587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rub\u00e9n Garc\u00eda, nuevo coordinador general de 22Grados<\/title>\n<meta name=\"description\" content=\"Garc\u00eda ayudar\u00e1 a la agencia de medios canaria a impulsar su crecimiento en 2024 y 2025 y mejorar la rentabilidad y gobernanza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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