{"id":203447,"date":"2024-08-29T10:00:54","date_gmt":"2024-08-29T08:00:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=203447"},"modified":"2024-08-29T10:59:35","modified_gmt":"2024-08-29T08:59:35","slug":"visa-lanza-150-tarjetas-valen-oro-juegos-paralimpicos-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203447","title":{"rendered":"Visa lanza 150 ‘tarjetas que valen oro’ para visibilizar las disciplinas de los Juegos Paral\u00edmpicos 2024"},"content":{"rendered":"

Con la finalidad de dar visibilidad a las disciplinas paral\u00edmpicas y como socio mundial del Comit\u00e9 Paral\u00edmpico Internacional desde 2023, Visa lanza una nueva campa\u00f1a titulada ‘Tarjetas que valen Oro’.<\/strong><\/p>\n

Para ello, la compa\u00f1\u00eda reparti\u00f3 por Espa\u00f1a 150 tarjetas Visa<\/strong>, n\u00famero que equivale a los representantes espa\u00f1oles que competir\u00e1n.\u00a0 De este modo, qui\u00e9nes posean alguna de estas tarjetas encontrar\u00e1n un c\u00f3digo QR<\/strong> que les invitar\u00e1 a conocer una de las 16 disciplinas paral\u00edmpicas presentes en la edici\u00f3n de los Juegos Paral\u00edmpicos 2024.\u00a0<\/strong> Adem\u00e1s, como obsequio obtendr\u00e1n una camiseta oficial del equipo Paral\u00edmpico Espa\u00f1ol de Par\u00eds 2024.<\/p>\n

\u201cNuestro principal objetivo es claro: empoderar el deporte paral\u00edmpico para contribuir a construir una sociedad m\u00e1s inclusiva a trav\u00e9s del deporte. Con esta campa\u00f1a queremos concienciar a los espa\u00f1oles del valor de los deportes paral\u00edmpicos, as\u00ed como su apoyo a los atletas espa\u00f1oles durante los Juegos Paral\u00edmpicos de Par\u00eds 2024.<\/strong>\u201d a\u00f1ade Joao Seabra<\/strong>, director de marketing de Visa<\/strong> en Espa\u00f1a y Portugal.<\/p>\n

Las tarjetas no contienen dinero<\/h2>\n

La campa\u00f1a, cuya idea ha sido desarrollada por la agencia creativa Publicis Espa\u00f1a,<\/strong> cuenta tambi\u00e9n con la colaboraci\u00f3n de Siro L\u00f3pez<\/strong>, hist\u00f3rico periodista deportivo espa\u00f1ol que, gracias al apoyo de Visa<\/strong>, llevar\u00e1 a cabo un programa diario en su canal en Twitch.<\/strong> En dicho programa, Siro destacar\u00e1 lo m\u00e1s relevante de los Juegos Paral\u00edmpicos de Par\u00eds 2024<\/strong>, realizar\u00e1 entrevistas a sus protagonistas e ir\u00e1 dando visibilidad a aquellas tarjetas que vayan apareciendo con pistas sobre las pendientes de encontrar.<\/p>\n

\u201cMe alegra enormemente ver c\u00f3mo grandes compa\u00f1\u00edas como Visa utilizan el poder de su marca y sus capacidades para un objetivo que va m\u00e1s all\u00e1 y enfrenta un problema real. La respuesta est\u00e1 siendo muy positiva y muchos usuarios se conectan queriendo conocer pistas sobre el paradero de estas tarjetas\u201d<\/strong>, afirma L\u00f3pez.<\/p>\n

Como parte de la acci\u00f3n, Visa ha querido contar con algunos creadores de contenido que ayudar\u00e1n tanto a dar visibilidad a esta acci\u00f3n como a facilitar algunas pistas<\/strong> que ayuden a encontrar aquellas tarjetas que todav\u00eda no hayan sido encontradas. Las tarjetas ser\u00e1n repartidas el 28 de agosto, y podr\u00e1n participar en la actividad hasta el 8 de septiembre, d\u00eda en el que finalizan los Juegos Paral\u00edmpicos Par\u00eds 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

Con esta iniciativa el socio del Comit\u00e9 Paral\u00edmpico Internacional desde el 2003 aspira a impulsar la igualdad de oportunidades y la inclusi\u00f3n en la sociedad.<\/p>\n","protected":false},"author":10966,"featured_media":203449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6545,2226],"class_list":["post-203447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencia-creativa","tag-marcas"],"acf":[],"yoast_head":"\nVisa lanza 150 'tarjetas que valen oro' en los Juegos Paral\u00edmpicos 2024<\/title>\n<meta name=\"description\" content=\"Visa, socio del Comit\u00e9 Paral\u00edmpico Internacional desde el 2003 aspira a impulsar la igualdad de oportunidades y la inclusi\u00f3n en la sociedad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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