{"id":203372,"date":"2024-08-27T12:39:21","date_gmt":"2024-08-27T10:39:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=203372"},"modified":"2024-08-27T14:30:30","modified_gmt":"2024-08-27T12:30:30","slug":"la-gamificacion-herramienta-clave-marcas-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203372","title":{"rendered":"La gamificaci\u00f3n, herramienta clave para las marcas en 2024"},"content":{"rendered":"<p><strong>Con la finalidad de encontrar nuevas estrategias para captar la atenci\u00f3n de la audiencia, Qualifio demostr\u00f3 que la gamificaci\u00f3n transforma la interacci\u00f3n entre las marcas y sus clientes. En un entorno sin cookies, esta herramienta se presenta como una soluci\u00f3n para recuperar datos y enriquecer los segmentos de audiencia.<\/strong><\/p>\n<p>Bas\u00e1ndose en la t\u00e9cnica de aprendizaje a trav\u00e9s del juego, el <strong>D. Oetker<\/strong> lanz\u00f3 una campa\u00f1a de pron\u00f3stico invitando a los usuarios a predecir los resultados de los partidos. Todos los participantes recibieron un cup\u00f3n de descuento.<strong> Los m\u00e1s acertados ganaron premios como pizzas gratis y una televisi\u00f3n Samsung.<\/strong><\/p>\n<p>La campa\u00f1a atrajo a 14.500 participantes y recopil\u00f3 6,830 nuevos perfiles, incrementando significativamente el <em>engagement<\/em> en redes sociales. Por su parte, <strong>el Par\u00eds Saint-Germain (PSG) lanz\u00f3 un calendario de adviento interactivo en Navidad<\/strong>, invitando a los usuarios a abrir una casilla cada d\u00eda para ganar regalos y promociones.<\/p>\n<p>Esta campa\u00f1a combin\u00f3 canales online y offline, aumentando tanto el tr\u00e1fico web como el de tiendas f\u00edsicas. El resultado fue impresionante:<strong> m\u00e1s de 180.000 participantes y 2.700 nuevos perfiles diarios<\/strong>, demostrando el poder de la gamificaci\u00f3n para atraer y retener clientes.<\/p>\n<p>Finalmente, <strong>la gamificaci\u00f3n no es solo una moda pasajera, sino una herramienta de marketing<\/strong> que puede transformar la manera en que las empresas interact\u00faan con sus audiencias. Al integrar elementos de juego en las estrategias de marketing, las empresas pueden crear experiencias m\u00e1s atractivas y efectivas, generando un mayor engagement y fidelizaci\u00f3n de los clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se presenta como una soluci\u00f3n para recuperar datos y enriquecer los segmentos de audiencia.<\/p>\n","protected":false},"author":10966,"featured_media":203376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2226,2341],"class_list":["post-203372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La gamificaci\u00f3n, herramienta clave para las marcas en 2024<\/title>\n<meta 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