{"id":203367,"date":"2024-08-27T10:56:53","date_gmt":"2024-08-27T08:56:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=203367"},"modified":"2024-08-27T10:56:53","modified_gmt":"2024-08-27T08:56:53","slug":"adsmovil-se-une-scope3-para-impulsar-publicidad-movil-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203367","title":{"rendered":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible"},"content":{"rendered":"<p><strong>Digital Turbine, propietaria de Adsmovil, ha anunciado su asociaci\u00f3n con Scope3 para ofrecer soluciones ecol\u00f3gicas de publicidad m\u00f3vil y ayudar a los anunciantes a reducir la huella de carbono de sus campa\u00f1as en el entorno mobile.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, a trav\u00e9s de las soluciones Digital Turbine Green Mobile Advertising impulsada con datos de Scope3, los anunciantes de Adsmovil podr\u00e1n unirse al movimiento para acelerar la reducci\u00f3n de emisiones de CO2 y alinearse as\u00ed con el Objetivo de Desarrollo Sostenible 13 de Naciones Unidas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mediante este proyecto, la firma de Digital Turbine es capaz de medir, entender y cuantificar el impacto generado por las emisiones de energ\u00eda consumida en el uso de servidores que despliegan y entregan sus anuncios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon las nuevas soluciones de publicidad ecol\u00f3gicas para mobile gaming de Digital Turbine impulsadas por Scope3, desde Adsmovil ofrecemos a nuestros socios la oportunidad de ser m\u00e1s ecol\u00f3gicos en sus campa\u00f1as de mobile gaming gracias a nuestras integraciones con las apps m\u00f3viles m\u00e1s populares y mejoradas con el poder de los datos de Scope3\u201d, ha explicado <strong>Alberto Pardo<\/strong>, CEO y fundador de <strong>Adsmovil<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con los datos que aporta Scope3, Digital Turbine ha creado los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming, desvi\u00e1ndola del inventario con emisiones elevadas en comparaci\u00f3n con los puntos de referencia geogr\u00e1ficos y por canales establecidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los anunciantes de Adsmovil podr\u00e1n utilizar las listas preestablecidas o personalizadas de inventario para sus campa\u00f1as de mobile gaming y recibir datos sobre las emisiones generadas en sus informes de an\u00e1lisis post-campa\u00f1as.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan recuerdan desde la compa\u00f1\u00eda, la publicidad program\u00e1tica genera 3,8 millones de toneladas m\u00e9tricas de CO2. \u201cIntegrar medidas dentro de la cadena de suministro de publicidad es imprescindible para reducir el impacto medioambiental y compensar las emisiones que generan las campa\u00f1as publicitarias\u201d, sentencian.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con los datos que aporta Scope3, Digital Turbine (Adsmovil) ha creado los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming. <\/p>\n","protected":false},"author":29,"featured_media":203369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,50],"class_list":["post-203367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible<\/title>\n<meta name=\"description\" content=\"Con los datos que aporta Scope3, Adsmovil crea los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=203367\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible\" \/>\n<meta property=\"og:description\" content=\"Con los datos que aporta Scope3, Adsmovil crea los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=203367\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-27T08:56:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible\",\"datePublished\":\"2024-08-27T08:56:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367\"},\"wordCount\":333,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg\",\"keywords\":[\"publicidad\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=203367\",\"name\":\"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg\",\"datePublished\":\"2024-08-27T08:56:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Con los datos que aporta Scope3, Adsmovil crea los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=203367\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203367#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible","description":"Con los datos que aporta Scope3, Adsmovil crea los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=203367","og_locale":"es_ES","og_type":"article","og_title":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible","og_description":"Con los datos que aporta Scope3, Adsmovil crea los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming.","og_url":"https:\/\/ipmark.com\/?p=203367","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-08-27T08:56:53+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=203367#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=203367"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible","datePublished":"2024-08-27T08:56:53+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=203367"},"wordCount":333,"image":{"@id":"https:\/\/ipmark.com\/?p=203367#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg","keywords":["publicidad","tecnolog\u00eda"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=203367","url":"https:\/\/ipmark.com\/?p=203367","name":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=203367#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=203367#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg","datePublished":"2024-08-27T08:56:53+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Con los datos que aporta Scope3, Adsmovil crea los Green Media Products (GMPs), que optimizan la inversi\u00f3n publicitaria en mobile gaming.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=203367#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=203367"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=203367#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/adsmovil-se-une-a-scope3-para-impulsar-publicidad-movil-sostenible.jpg","width":1140,"height":635,"caption":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=203367#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Adsmovil se une a Scope3 para impulsar la publicidad m\u00f3vil sostenible"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203367"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203367\/revisions"}],"predecessor-version":[{"id":203368,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203367\/revisions\/203368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/203369"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}