{"id":203324,"date":"2024-08-26T14:10:48","date_gmt":"2024-08-26T12:10:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=203324"},"modified":"2024-08-26T14:19:13","modified_gmt":"2024-08-26T12:19:13","slug":"quiero-ir-cole-ya-nueva-campana-el-corte-ingles-estilo-musical","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203324","title":{"rendered":"&#8216;Quiero ir al cole ya&#8217;, la nueva campa\u00f1a &#8216;musical&#8217; de El Corte Ingl\u00e9s"},"content":{"rendered":"<p><strong>El Corte Ingl\u00e9s lanza su nueva campa\u00f1a de \u201cVuelta el Cole\u201d con grandes ventajas, como la bonificaci\u00f3n del 10% de la compra para futuras adquisiciones. \u201cQuiero ir al cole ya\u201d es el slogan de este a\u00f1o que acarrear un spot de estilo musical con una sinton\u00eda pegadiza, una coreograf\u00eda y un escenario de pel\u00edcula.\u00a0<\/strong><\/p>\n<p>El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l se puede visualizar a decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar representando la <strong>\u00abVuelta al cole\u00bb d<\/strong>e manera cinematogr\u00e1fica. La inspiraci\u00f3n para esta campa\u00f1a nace de los musicales infantiles m\u00e1s famosos de la historia del cine.<\/p>\n<p><strong>\u201c\u00a1Quiero ir al cole ya!\u201d<\/strong>, muestra el sentimiento de los escolares antes de empezar las clases cuando encuentran en un mismo lugar,<strong> El Corte Ingl\u00e9s.<\/strong> Ah\u00ed reside todo lo que necesitan para el nuevo curso: los mejores servicios, las mayores facilidades de pago, las mejores marcas y <strong>un 10% de regalo para futuras compras.<\/strong> Como se ve en el anuncio, los peques regresan m\u00e1s ilusionados que nunca al cole, de una manera m\u00e1s positiva y llenos de energ\u00eda.<\/p>\n<p>El spot se ha tratado como si fuera el tr\u00e1iler de pel\u00edculas como <strong>Annie, Matilda o incluso High School <\/strong><strong>Musical<\/strong> y en \u00e9l participan ni\u00f1os bailarines profesionales que han trabajado en musicales como Billy Elliot o El Rey Le\u00f3n. Adem\u00e1s, la m\u00fasica se ha trabajado con la empresa especializada en dise\u00f1o de sonido, Trafalgar 13.<\/p>\n<h2>Rodaje del anuncio<\/h2>\n<p>El anuncio de televisi\u00f3n se ha rodado en el Instituto Cardenal Cisneros y en el Real Conservatorio Profesional de Danza, ambas localizaciones situadas en Madrid. <strong>Los equipos de El Corte Ingl\u00e9s, junto a la productora Antiest\u00e1tico<\/strong>, han sido los encargados de crear y dar vida a este spot de televisi\u00f3n que promete ser lo m\u00e1s comentado del oto\u00f1o.<\/p>\n<p>Para esta campa\u00f1a,<strong> El Corte Ingl\u00e9s ha puesto en marcha una serie de servicios especiales con el fin de ofrecer los mejores precios<\/strong>, condiciones y opciones para facilitar a las familias el comienzo del curso escolar. Adem\u00e1s, las compras enmarcadas en la <strong>\u201cVuelta al Cole\u201d<\/strong> se bonificar\u00e1n con un 10% del importe en el caso del material escolar y libros de texto, uniformidad, zapater\u00eda infantil, calzado deportivo, mochilas y papeler\u00eda.<\/p>\n<p><strong>Estas bonificaciones se podr\u00e1n canjear hasta el 13 de octubre con compras superiores a 30 euros <\/strong>en departamentos como papeler\u00eda, mochilas, electr\u00f3nica, electrodom\u00e9sticos, deportes, moda, accesorios, zapater\u00eda, belleza, hogar y juguetes, y tambi\u00e9n en alimentaci\u00f3n con compras superiores a 60 euros, excepto en calzado de uniformidad, uniformes y calceter\u00eda colegial, diccionarios y libros de texto, consolas y marcas de lujo.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.<\/p>\n","protected":false},"author":10966,"featured_media":203339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-203324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Quiero ir al cole ya&#039;, la campa\u00f1a de El Corte Ingl\u00e9s en formato musical<\/title>\n<meta name=\"description\" content=\"El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=203324\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Quiero ir al cole ya&#039;, la campa\u00f1a de El Corte Ingl\u00e9s en formato musical\" \/>\n<meta property=\"og:description\" content=\"El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=203324\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-26T12:10:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-26T12:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Vuelta-al-cole-campana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"&#8216;Quiero ir al cole ya&#8217;, la nueva campa\u00f1a &#8216;musical&#8217; de El Corte Ingl\u00e9s\",\"datePublished\":\"2024-08-26T12:10:48+00:00\",\"dateModified\":\"2024-08-26T12:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324\"},\"wordCount\":492,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Vuelta-al-cole-campana.jpg\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=203324\",\"name\":\"'Quiero ir al cole ya', la campa\u00f1a de El Corte Ingl\u00e9s en formato musical\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Vuelta-al-cole-campana.jpg\",\"datePublished\":\"2024-08-26T12:10:48+00:00\",\"dateModified\":\"2024-08-26T12:19:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=203324\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Vuelta-al-cole-campana.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Vuelta-al-cole-campana.jpg\",\"width\":1140,\"height\":635,\"caption\":\"os equipos de El Corte Ingl\u00e9s, junto a la productora Antiest\u00e1tico, han sido los encargados de crear y dar vida a este spot de televisi\u00f3n.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=203324#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Quiero ir al cole ya&#8217;, la nueva campa\u00f1a &#8216;musical&#8217; de El Corte Ingl\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Quiero ir al cole ya', la campa\u00f1a de El Corte Ingl\u00e9s en formato musical","description":"El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=203324","og_locale":"es_ES","og_type":"article","og_title":"'Quiero ir al cole ya', la campa\u00f1a de El Corte Ingl\u00e9s en formato musical","og_description":"El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.","og_url":"https:\/\/ipmark.com\/?p=203324","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-08-26T12:10:48+00:00","article_modified_time":"2024-08-26T12:19:13+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Vuelta-al-cole-campana.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=203324#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=203324"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"&#8216;Quiero ir al cole ya&#8217;, la nueva campa\u00f1a &#8216;musical&#8217; de El Corte Ingl\u00e9s","datePublished":"2024-08-26T12:10:48+00:00","dateModified":"2024-08-26T12:19:13+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=203324"},"wordCount":492,"image":{"@id":"https:\/\/ipmark.com\/?p=203324#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Vuelta-al-cole-campana.jpg","keywords":["marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=203324","url":"https:\/\/ipmark.com\/?p=203324","name":"'Quiero ir al cole ya', la campa\u00f1a de El Corte Ingl\u00e9s en formato musical","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=203324#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=203324#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Vuelta-al-cole-campana.jpg","datePublished":"2024-08-26T12:10:48+00:00","dateModified":"2024-08-26T12:19:13+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El anuncio se emite en televisi\u00f3n as partir de este 26 de agosto y en \u00e9l decenas de ni\u00f1os uniformados de colegio realizando la coreograf\u00eda frente a su puerta del centro escolar.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=203324#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=203324"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=203324#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Vuelta-al-cole-campana.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Vuelta-al-cole-campana.jpg","width":1140,"height":635,"caption":"os equipos de El Corte Ingl\u00e9s, junto a la productora Antiest\u00e1tico, han sido los encargados de crear y dar vida a este spot de televisi\u00f3n."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=203324#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"&#8216;Quiero ir al cole ya&#8217;, la nueva campa\u00f1a &#8216;musical&#8217; de El Corte Ingl\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=203324"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203324\/revisions"}],"predecessor-version":[{"id":203349,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/203324\/revisions\/203349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/203339"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=203324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=203324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=203324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}