{"id":203319,"date":"2024-08-26T13:26:34","date_gmt":"2024-08-26T11:26:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=203319"},"modified":"2024-08-26T14:11:04","modified_gmt":"2024-08-26T12:11:04","slug":"agencias-de-medios-inversion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203319","title":{"rendered":"Las agencias de medios gestionaron el 82,7% de la inversi\u00f3n en 2023"},"content":{"rendered":"<p><strong>Las agencias de medios contin\u00faan gestionando la mayor\u00eda de la inversi\u00f3n publicitaria en medios controlados, seg\u00fan la clasificaci\u00f3n de Infoadex. De acuerdo a los datos ofrecidos por este \u00faltimo, en 2023 la inversi\u00f3n publicitaria gestionada por las agencias de medios en Espa\u00f1a ascendi\u00f3 a 3.503,3 millones de euros, el 82,7% de la inversi\u00f3n total.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos del Estudio Infoadex de agencias de medios 2024, de los 4.235,6 millones de euros de inversi\u00f3n publicitaria destinados a medios controlados el a\u00f1o pasado,<strong> 3.503,3 millones (82,7%) fueron gestionados por las agencias de medios participantes del estudio, correspondientes a un 6,4% de los anunciantes.<\/strong> De media, los clientes con los que trabajan las agencias cuentan con un <strong>presupuesto medio de 1,2 millones de euros.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las agencias de medios trabajan adem\u00e1s para un<strong> 11% de las 81.112 marcas que invirtieron en medios controlados<\/strong> &#8211; un total de 8.894 ense\u00f1as-, que contaban con un <strong>presupuesto medio de 393.896 euros<\/strong>, una cifra mucho m\u00e1s alta que la media del total de marcas, situada en 52.220 euros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por agencias, <strong>Carat<\/strong>, del grupo Dentsu, sigue siendo la compa\u00f1\u00eda que m\u00e1s inversi\u00f3n publicitaria en medios controlados gestion\u00f3 en 2023, con un total de<strong> 389,5 millones.<\/strong> Le sigue <strong>Havas Media<\/strong>, con 312,8 millones; <strong>iProspect<\/strong>, de Dentsu, con 249 millones;<strong> Zenith<\/strong>, de Publicis Groupe, con 239,2% millones; y <strong>OMD<\/strong>, de Omnicom Media Group (OMG), con 228,5 millones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la lista tambi\u00e9n descubrimos agencias de medios independientes. La mejor posicionada, <strong>Mediaplus<\/strong>, en el puesto 15 con una inversi\u00f3n de 112,4 millones, seguida de<strong> IKI Group<\/strong>, con 108,2 millones.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"0b93c5d0-1bb2-4c4c-9ac9-826f1381ed96\" data-type=\"interactive\" data-title=\"INVERSI\u00d3N PUBLICITARIA EN MEDIOS CONTROLADOS GESTIONA POR AGENCIAS DE MEDIOS\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De los 4.235,6 millones de euros de inversi\u00f3n publicitaria en medios controlados seg\u00fan la clasificaci\u00f3n de Infoadex, 3.503,3 millones fueron gestionados por agencias de medios. <\/p>\n","protected":false},"author":29,"featured_media":203321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,175,2226],"class_list":["post-203319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-inversion-publicitaria","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las agencias de medios gestionaron el 82,7% de la inversi\u00f3n en 2023<\/title>\n<meta name=\"description\" content=\"De los 4.235,6 millones de euros de inversi\u00f3n publicitaria en medios controlados, 3.503,3 millones fueron gestionados por agencias de medios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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