{"id":203314,"date":"2024-08-26T11:42:12","date_gmt":"2024-08-26T09:42:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=203314"},"modified":"2024-08-26T14:21:19","modified_gmt":"2024-08-26T12:21:19","slug":"taboola-amplia-acuerdo-con-doubleverify","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203314","title":{"rendered":"Taboola ampl\u00eda su acuerdo con DoubleVerify"},"content":{"rendered":"<p><strong>Taboola ha ampliado su colaboraci\u00f3n con DoubleVerify con la integraci\u00f3n de DoubleVerify Authentic Marketplace, la soluci\u00f3n de activaci\u00f3n preoferta de la firma de adtech.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda especializada en publicidad nativa, con DV Authentic Marketplace, los anunciantes de Taboola<strong> podr\u00e1n importar sus configuraciones personalizadas de seguridad y control de contenido desde todos sus medios hacia las campa\u00f1as de Taboola.<\/strong> Lo que permite, explican, que las campa\u00f1as sigan las mismas preferencias en seguridad que una marca tiene en todas sus compras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon la integraci\u00f3n de DV Authentic Marketplace, estamos dando a los anunciantes a\u00fan m\u00e1s control sobre d\u00f3nde y c\u00f3mo aparecen sus anuncios\u201d, ha asegurado <strong>Adam Singolda<\/strong>, CEO y fundador de <strong>Taboola<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de la incorporaci\u00f3n de DV Authentic Marketplace, los anunciantes<strong> tambi\u00e9n podr\u00e1n disfrutar de las ventajas de DV Authentic Brand Suitability (ABS)<\/strong> en la plataforma, con la que podr\u00e1n ir m\u00e1s all\u00e1 de las categor\u00edas est\u00e1ndar y las listas de palabras clave bloqueadas, proporcionando una protecci\u00f3n personalizada para evitar contenido inseguro o inapropiado antes de hacer una oferta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsta expansi\u00f3n de DV Authentic Brand Suitability contribuye a un panorama digital m\u00e1s s\u00f3lido a la vez que protege la reputaci\u00f3n de la marca\u201d, ha informado <strong>Steven Woolway<\/strong>, vicepresidente ejecutivo de desarrollo de negocios en <strong>DoubleVerify.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La integraci\u00f3n de DV Authentic Marketplace llega tras la obtenci\u00f3n del sello Brand Safety Certified de Trustworthy Accountability Group (TAG) por parte de Taboola, que certifica que sus operaciones cumplen no solo con los est\u00e1ndares de los l\u00edderes del sector en seguridad de marca, y con las mejores pr\u00e1cticas a nivel global.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integra DoubleVerify Authentic Marketplace, la soluci\u00f3n de activaci\u00f3n preoferta de la ad-tech, y deja disponible DV Authentic Brand Suitability. <\/p>\n","protected":false},"author":29,"featured_media":203316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,50],"class_list":["post-203314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taboola ampl\u00eda su acuerdo con DoubleVerify<\/title>\n<meta name=\"description\" content=\"Integra DoubleVerify Authentic Marketplace, la soluci\u00f3n de activaci\u00f3n preoferta de la ad-tech, y deja disponible DV Authentic Brand Suitability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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