{"id":203199,"date":"2024-07-30T13:56:24","date_gmt":"2024-07-30T11:56:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=203199"},"modified":"2024-07-30T13:56:24","modified_gmt":"2024-07-30T11:56:24","slug":"wpp-creara-mundos-3d-generativos-en-colaboracion-con-nvidia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203199","title":{"rendered":"WPP crear\u00e1 mundos 3D generativos en colaboraci\u00f3n con NVIDIA"},"content":{"rendered":"<p>De este modo, WPP se convierte\u00a0 en la <strong>primera empresa en probar y utilizar los nuevos microservicios NVIDIA NIM para OpenUSD<\/strong>. Adem\u00e1s, est\u00e1 colaborando con Shutterstock para acelerar la construcci\u00f3n de mundos 3D que incluyan productos conformes a las marcas, todo ello potenciado por la inteligencia artificial generativa de NVIDIA NIM.<\/p>\n<p>Como parte de la colaboraci\u00f3n anunciada el a\u00f1o pasado, WPP ha trabajado estrechamente con NVIDIA para desarrollar innovaciones en inteligencia artificial aplicables al marketing y la producci\u00f3n, las cuales se implementan en campa\u00f1as para clientes. En particular, los Aprendices de Tecnolog\u00eda Creativa de WPP, u<strong>n grupo de creativos tecnol\u00f3gicos de nueva generaci\u00f3n formados internamente por WPP y su compa\u00f1\u00eda de producci\u00f3n Hogarth<\/strong>, han sido fundamentales en la prueba y evoluci\u00f3n de las nuevas tecnolog\u00edas de NVIDIA.<\/p>\n<p>Los nuevos microservicios de NVIDIA, USD Search NIM y USD Code NIM, <strong>permiten a los equipos creativos construir sobre el contenido visual ya existente de WPP o buscar objetos 3D en una biblioteca de Shutterstock que cuenta con casi 1,3 millones de activos 3D<\/strong>. El microservicio USD Search NIM se utiliza para explorar el archivo visual, mientras que el USD Code NIM ayuda a construir un entorno virtual objeto por objeto, mover elementos por comando y ensamblar objetos en escenas.<\/p>\n<p>Estas nuevas herramientas de inteligencia artificial generativa 3D est\u00e1n disponibles para los miles de expertos en producci\u00f3n de WPP en todo el mundo a trav\u00e9s del recientemente lanzado Production Studio, alojado en el sistema operativo de marketing inteligente de la empresa, <strong>WPP Open<\/strong>, o mediante soluciones personalizadas para clientes individuales.<\/p>\n<h3><strong>Implementaci\u00f3n en grandes clientes: Coca-Cola y Ford<\/strong><\/h3>\n<p>La compa\u00f1\u00eda <strong>Coca-Cola ser\u00e1 uno de los primeros clientes de WPP en escalar las oportunidades del 3D generativo a trav\u00e9s de sus 100 mercados<\/strong>, trabajando con su equipo de marketing dedicado WPP Open X para implementar el uso de Prod X, un estudio de producci\u00f3n personalizado creado por WPP, en sus operaciones de marketing. <strong>WPP tambi\u00e9n ha estado trabajando con Ford para crear gemelos digitales en tiempo real de sus veh\u00edculos<\/strong>, lo que permite a los clientes explorar y adaptar configuradores de coches seg\u00fan sus necesidades, generando demanda para nuevos coches antes de que entren en la l\u00ednea de producci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WPP ha anunciado en la conferencia SIGGRAPH la pr\u00f3xima fase de su colaboraci\u00f3n con NVIDIA, que consistir\u00e1 en la utilizaci\u00f3n de los nuevos microservicios NVIDIA NIM para modelos de IA generativa OpenUSD, basados en la plataforma NVIDIA Omniverse, con el objetivo de crear paisajes y mundos 3D generativos.<\/p>\n","protected":false},"author":14,"featured_media":203200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-203199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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