{"id":203072,"date":"2024-07-29T13:47:20","date_gmt":"2024-07-29T11:47:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=203072"},"modified":"2024-07-29T13:47:20","modified_gmt":"2024-07-29T11:47:20","slug":"uber-refuerza-oferta-publicitaria-nuevos-formatos-video","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=203072","title":{"rendered":"Uber refuerza su oferta publicitaria con nuevos formatos de v\u00eddeo"},"content":{"rendered":"<p><strong>Uber ha anunciado mejoras significativas en la oferta publicitaria introduciendo nuevos formatos de v\u00eddeo y segmentaci\u00f3n por tiempo en su app, dise\u00f1ados para maximizar el impacto de los anuncios en Uber y Uber Eats. Lo hace de la mano de Estrella Galicia como uno de los primeros anunciantes en probar este nuevo formato publicitario.<\/strong><\/p>\n<h2>Formato de v\u00eddeo<\/h2>\n<p>En cuanto al formato de v\u00eddeo, <strong>Uber ha ampliado su plataforma para incluir anuncios de v\u00eddeo en momentos clave del viaje del usuario<\/strong>, como la espera de un veh\u00edculo o la confirmaci\u00f3n de un pedido en Uber Eats. Esta actualizaci\u00f3n permite a los anunciantes utilizar v\u00eddeos de larga duraci\u00f3n para contar historias creativas y fortalecer su conocimiento de marca, reforzar la fidelizaci\u00f3n e incrementar sus ventas.<\/p>\n<p>\u00abAl elegir nuestras pantallas, los anunciantes pueden conectar con los usuarios en momentos en los que ellos muestran inter\u00e9s, en un entorno coherente y seguro. Estamos constantemente buscando nuevas soluciones para enriquecer esta relaci\u00f3n con la marca. Integrar el v\u00eddeo en las campa\u00f1as de Uber y Uber Eats es una manera creativa de fortalecer esta conexi\u00f3n\u00bb, afirma<strong> Rodrigo Gonz\u00e1lez Lama<\/strong>, director de <strong>Uber Advertising en Espa\u00f1a.<\/strong><\/p>\n<p>\u201cGracias a este nuevo formato de v\u00eddeo de Uber, hemos impactado a consumidores en momento clave de su consumo y ocio. Desde Estrella Galicia siempre apostamos por probar nuevas plataformas y formatos que nos ayuden a llegar al consumidor de manera diferente\u201d, comenta <strong>Albert Bru Llongueras<\/strong>,<em> paid media manager<\/em> de <strong>Estrella Galicia.<\/strong><\/p>\n<p>En Uber Eats, <strong>los Post-Check Out Ads han aumentado un 37% en los \u00edndices de visibilidad <\/strong><strong>del sector<\/strong>, permitiendo a los anunciantes interactuar con los consumidores antes y despu\u00e9s de sus pedidos para maximizar el impacto de sus mensajes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber ha ampliado su plataforma para incluir anuncios de v\u00eddeo en momentos clave del viaje del usuario.<\/p>\n","protected":false},"author":10966,"featured_media":203073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-203072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber refuerza su oferta publicitaria con nuevos formatos de v\u00eddeo<\/title>\n<meta name=\"description\" content=\"Uber ha ampliado su plataforma para incluir anuncios de v\u00eddeo en momentos clave del viaje del usuario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=203072\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber refuerza su oferta publicitaria con nuevos formatos de v\u00eddeo\" \/>\n<meta property=\"og:description\" content=\"Uber ha ampliado su plataforma para incluir anuncios de v\u00eddeo en momentos clave del viaje del usuario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=203072\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-29T11:47:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Uber-apps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia 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