{"id":202968,"date":"2024-07-24T13:50:31","date_gmt":"2024-07-24T11:50:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=202968"},"modified":"2024-07-24T13:50:31","modified_gmt":"2024-07-24T11:50:31","slug":"colgate-palmolive-selecciona-a-wpp-como-su-agencia-de-referencia-para-amazon-en-europa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202968","title":{"rendered":"Colgate-Palmolive selecciona a WPP como su agencia de referencia para Amazon en Europa"},"content":{"rendered":"<p>WPP apoyar\u00e1 a las divisiones de cuidado oral, cuidado personal y cuidado del hogar de Colgate-Palmolive para adoptar un enfoque m\u00e1s basado en datos y <em>full funnel<\/em> para Amazon. Esto tiene como objetivo <strong>acelerar el impacto de la marca y las ventas omnicanal a trav\u00e9s de las soluciones de comercio minorista de Amazon<\/strong>, publicidad integrada de Amazon y las soluciones <em>clean room<\/em>\u00a0 en la nube de Amazon.<\/p>\n<p>WPP fue seleccionada despu\u00e9s de un riguroso proceso competitivo para integrar flujos de trabajo cr\u00edticos de Amazon.\u00a0Un nuevo modelo funcional distinto y completo, impulsado y escalado en toda la regi\u00f3n, operar\u00e1 en colaboraci\u00f3n con talento local. La soluci\u00f3n personalizada de WPP, liderada por el Centro de Excelencia de Amazon de VML en Luxemburgo y en asociaci\u00f3n con Wavemaker de GroupM, crear\u00e1 <strong>una conexi\u00f3n m\u00e1s profunda entre los equipos de ventas, medios y marca al alinear conocimientos y datos personalizados a lo largo de todo el recorrido del cliente<\/strong>.<\/p>\n<p>El modelo utilizar\u00e1 la tecnolog\u00eda patentada de Amazon de WPP, que incluye su soluci\u00f3n l\u00edder del mercado Amazon Marketing Cloud (AMC) Insights, para ayudar a las marcas de Colgate-Palmolive a lograr un crecimiento exponencial en Amazon. <strong>Este modelo predictivo proporciona una mayor precisi\u00f3n y\u00a0 exactitud en la segmentaci\u00f3n de audiencia, ofreciendo a las marcas de Colgate-Palmolive una ventaja competitiva en sus inversiones en medios minoristas<\/strong>. Este enfoque unificado de planificaci\u00f3n y activaci\u00f3n en todos los canales, habilitado a trav\u00e9s de <strong>WPP Open<\/strong>, el sistema operativo de marketing inteligente de la empresa, proporcionar\u00e1 una mayor visibilidad del rendimiento de marketing y negocios, junto con activaciones altamente efectivas y personalizadas en comercio minorista, contenido, medios y medici\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colgate-Palmolive ha elegido a WPP como su agencia de referencia para Amazon en sus principales mercados en Europa. De esta forma, el gigante ecommerce consolida su inversi\u00f3n en medios en una sola compa\u00f1\u00eda. <\/p>\n","protected":false},"author":14,"featured_media":202969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464],"class_list":["post-202968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colgate-Palmolive selecciona a WPP como su agencia de referencia para Amazon en Europa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=202968\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colgate-Palmolive selecciona a WPP como su agencia de referencia para Amazon en Europa - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Colgate-Palmolive ha elegido a WPP como su agencia de referencia para Amazon en sus principales mercados en Europa. 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