{"id":202951,"date":"2024-07-24T12:18:12","date_gmt":"2024-07-24T10:18:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=202951"},"modified":"2024-07-24T14:26:29","modified_gmt":"2024-07-24T12:26:29","slug":"ibai-llanos-protagoniza-nueva-campana-revolut-ps21","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202951","title":{"rendered":"Ibai Llanos protagoniza la nueva campa\u00f1a de Revolut"},"content":{"rendered":"<p><strong>\u00a0PS21 firma la \u00faltima campa\u00f1a de banco digital de origen brit\u00e1nico Revolut. El briefing consist\u00eda en desarrollar una idea creativa con Ibai Llanos, su embajador, e introducir a la marca en La Velada 4, el evento de boxeo entre streamers y creadores de contenidos que se celebr\u00f3 el s\u00e1bado 13 de julio en el estadio Santiago Bernab\u00e9u ante 75.000 personas.<\/strong><\/p>\n<p>La campa\u00f1a, digital y on air desde la primera semana de julio, se compone de una serie de piezas que enfrenta al streamer con su doble para explicar que, seas quien seas, Revolut ofrece los mismos beneficios a todos sus clientes. El insight de la acci\u00f3n se remonta a la gala de los Premios ESLAND que reuni\u00f3 en febrero a streamers y creadores de contenido de habla hispana.<\/p>\n<p>Ibai fue condecorado con el premio \u2018Evento del A\u00f1o\u2019 por la organizaci\u00f3n de \u2018La Velada\u2019 que subi\u00f3 a recoger su \u2018clon&#8217;, Henri Alexander Edward Couzens. <strong>Las piezas de la campa\u00f1a \u2018No puedes ser Ibai\u2019,<\/strong> rodadas con sobriedad y en tono de humor, establecen comparativas a nivel adquisitivo entre ambos para subrayar que<strong> Revolut ofrece las mismas ventajas financieras para todos sus clientes.<\/strong><\/p>\n<p>Desde<strong> la cancelaci\u00f3n de suscripciones a plataformas de pago, control de intereses, gesti\u00f3n y fraccionamiento de gastos compartidos<\/strong>, conversi\u00f3n de divisas a un tipo de cambio competitivo, protecci\u00f3n de datos, personalizaci\u00f3n, as\u00ed como bloqueo y desbloqueo de las tarjetas desechables.<\/p>\n<p>\u00abNuestro p\u00fablico est\u00e1 financieramente mucho m\u00e1s lejos de Ibai que de su doble. Por eso, en lugar de usarlo simplemente como imagen para contar las ventajas del banco, decidimos hablarle a la gente haciendo un gui\u00f1o a su comunidad y usando al influencer de una forma mucho m\u00e1s org\u00e1nica y honesta\u2019, seg\u00fan <strong>Gema D\u00edaz<\/strong>, creativa de <strong>PS21.<\/strong><\/p>\n<p>\u00abCon esta campa\u00f1a busc\u00e1bamos no solo notoriedad de marca, sino encontrar un<em> call to action<\/em> muy claro que apelara directamente a nuestro target principal.<strong> Quer\u00edamos poner el foco sobre los principales atributos de nuestras cuentas y tarjetas<\/strong> pero hacerlo de una manera natural, y que conectase con la personalidad de Ibai como embajador de marca\u00bb, apunta<strong> Ignacio Zunzunegui<\/strong>, <em>head of growth<\/em> de <strong>Revolut<\/strong> para el Sur de Europa.<\/p>\n<p>La campa\u00f1a digital cuenta con spots de 30\u201d, 15\u201d y 6\u201d con difusi\u00f3n en Meta, Tik Tok y Youtube que estar\u00e1n on air hasta septiembre. <strong>El objetivo de esta campa\u00f1a es generar notoriedad de marca e impactar a un target millennial y Z<\/strong> para que se sumen a los m\u00e1s tres millones de clientes en Espa\u00f1a que ya utilizan este banco digital como su banco principal.<\/p>\n<p>Ligada a esta acci\u00f3n, <strong>Revolut<\/strong>, patrocinador patrocinador oficial de <strong>\u2018La Velada del A\u00f1o\u2019 d<\/strong>isputada en el Santiago Bernab\u00e9u, mostr\u00f3 su claim<strong> \u2018Tu banco a lo bestia\u2019<\/strong> golpeado por Ibai Llanos, rompi\u00e9ndolo en pedazos en las pantallas circulares del estadio. La competici\u00f3n de boxeo m\u00e1s esperada del a\u00f1o colg\u00f3 el cartel de <em>sold out<\/em> con <strong>75.000 entradas y fue seguida por 3,5 millones de espectadores online. PS21 seguir\u00e1 trabajando por proyecto con Revolut<\/strong>, una fintech fundada en 2015 con la misi\u00f3n de democratizar las finanzas que suma 40 millones de clientes.<\/p>\n<p><iframe loading=\"lazy\" title=\"No puedes ser Ibai \u00b7 Revolut x PS21\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/k8cmuIWErPE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de esta campa\u00f1a es generar notoriedad de marca e impactar a un target millennial y Z.<\/p>\n","protected":false},"author":10966,"featured_media":202958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-202951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ibai Llanos protagoniza la nueva campa\u00f1a de Revolut de la mano de PS21<\/title>\n<meta name=\"description\" content=\"El objetivo de esta campa\u00f1a es generar notoriedad de marca e impactar a un target millennial y Z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=202951\" \/>\n<meta property=\"og:locale\" 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