{"id":202844,"date":"2024-07-22T14:46:35","date_gmt":"2024-07-22T12:46:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=202844"},"modified":"2024-07-22T14:48:52","modified_gmt":"2024-07-22T12:48:52","slug":"adidas-retira-a-bella-hadid-de-su-campana-tras-recibir-boicot-en-rrss","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202844","title":{"rendered":"Adidas retira a Bella Hadid de su campa\u00f1a tras recibir boicot en RRSS"},"content":{"rendered":"

El gigante alem\u00e1n de ropa deportiva Adidas lanz\u00f3, recientemente, una reedici\u00f3n de las ic\u00f3nicas zapatillas \u2018SL72\u2019, un nuevo modelo retro, que es una r\u00e9plica del calzado usado por los atletas durante los Juegos Ol\u00edmpicos de M\u00fanich de 1972.<\/strong><\/p>\n

Durante la competici\u00f3n, una organizaci\u00f3n palestina (Septiembre Negro<\/strong>) asesin\u00f3 a dos atletas israel\u00edes y secuestraron a nueve, que finalmente tambi\u00e9n fueron asesinados junto a un polic\u00eda alem\u00e1n. En el marco de los JJOO Par\u00eds 2024, Adidas eligi\u00f3 para protagonizar la campa\u00f1a promocional de sus nuevas zapatillas a Bella Hadid,<\/strong> modelo estadounidense, hija de un magnate palestino, que en numerosas ocasiones ha expresado su apoyo a los derechos de los palestinos durante su carrera de modelo, cuyas declaraciones han generado pol\u00e9mica tras el ataque sobre Gaza.<\/strong><\/p>\n

Con este contexto hist\u00f3rico y actual, debido a la actual guerra contra Gaza, numerosos usuarios de redes sociales iniciaron un boicot contra la campa\u00f1a de Adidas, con frases del tipo \u201cno comprar\u00e9 nada de empresas que tengan puntos en com\u00fan con los antisemitas<\/em><\/strong>\u201d. De hecho, la embajada de Israel en Alemania public\u00f3 en X que: \u201cAdivinen qui\u00e9n es el rostro de la campa\u00f1a: Bella Hadid, una modelo de origen palestino que suele propagar el antisemitismo y llamar a la violencia contra israel\u00edes y jud\u00edos<\/em>\u201d.<\/p>\n

El boicot y las numerosas cr\u00edticas han provocado que Adidas retire a la modelo de la campa\u00f1a promocional de sus nuevas SL72, declarando la compa\u00f1\u00eda: \u201cSomos conscientes de que se han establecidos v\u00ednculos con eventos hist\u00f3ricos tr\u00e1gicos, aunque estos sean totalmente involuntarios, y pedimos disculpas por cualquier molestia o dolor<\/strong>\u201d, recogido por la agencia AFP.<\/p>\n

La marca ha continuado promocionando su modelo retro de SL72 con otros embajadores como Jules Kound\u00e9, futbolista franc\u00e9s; A$AP Nast, rapero estadounidense; Melissa Bon, m\u00fasico suizo-et\u00edope o Sabrina Lan, modelo e influencer china.<\/p>\n

\"\"
Modelo retro de SL72.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

El 19 de julio la compa\u00f1\u00eda germana retiraba a la modelo estadounidense de la campa\u00f1a promocional de sus nuevas zapatillas \u2018SL72\u2019, debido a las cr\u00edticas recibidas en RRSS de que Bella Hadid tiene discurso antisemita desde hace a\u00f1os.<\/p>\n","protected":false},"author":30,"featured_media":202846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2227],"class_list":["post-202844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marketing"],"acf":[],"yoast_head":"\nAdidas retira a Bella Hadid de su campa\u00f1a tras recibir boicot en RRSS<\/title>\n<meta name=\"description\" content=\"El 19 de julio la compa\u00f1\u00eda germana retiraba a la modelo estadounidense de la campa\u00f1a promocional de sus nuevas zapatillas \u2018SL72\u2019, debido a que Bella Hadid tiene discurso 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