{"id":202702,"date":"2024-07-19T11:16:25","date_gmt":"2024-07-19T09:16:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=202702"},"modified":"2024-07-19T14:44:06","modified_gmt":"2024-07-19T12:44:06","slug":"ojd-se-posiciona-plan-regeneracion-democratica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202702","title":{"rendered":"OJD se posiciona respecto al Plan de Regeneraci\u00f3n Democr\u00e1tica"},"content":{"rendered":"<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ante el anuncio del nuevo Plan de Regeneraci\u00f3n Democr\u00e1tica por parte del presidente del Gobierno, Pedro S\u00e1nchez, la Oficina de Justificaci\u00f3n de la Difusi\u00f3n (OJD) ha recordado la necesidad de que se distribuya la publicidad institucional en base a criterios objetivos de audiencia y difusi\u00f3n. tal y como se indica en el Reglamento Europeo de Libertad de Medios del que bebe el nuevo plan.\u00a0<\/span><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201cAunque falta conocer m\u00e1s detalles, <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">creemos que esta medida busca eliminar posibles sesgos en la asignaci\u00f3n de la publicidad institucional y garantizar que todos los medios, independientemente de su tama\u00f1o u orientaci\u00f3n editorial, tengan igualdad de oportunidades<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> para acceder a estos fondos, siempre y cuando cumplan con los est\u00e1ndares de transparencia y calidad exigidos, a saber: que su propiedad sea conocida y que su audiencia sea cierta, es decir, que est\u00e9n auditados por un tercero independiente\u201d, ha se\u00f1alado <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Manuel Sala<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , director general de <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">OJD<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sala recuerda que <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u201ces crucial\u201d que la publicidad institucional se distribuya en base a datos claros y objetivos sobre la audiencia y la difusi\u00f3n de cada medio<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , ya que \u201cno solo asegura que los fondos p\u00fablicos se administren de manera responsable, sino que tambi\u00e9n promueve la diversidad y la pluralidad informativa en el ecosistema medi\u00e1tico\u201d.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La <\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">aplicaci\u00f3n de criterios transparentes y medibles<\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> en la asignaci\u00f3n de estos recursos no solo mejorar\u00eda la eficacia de la publicidad institucional, sino que tambi\u00e9n fortalecer\u00eda la confianza de los ciudadanos en las instituciones p\u00fablicas y en la imparcialidad del proceso medi\u00e1tico, a\u00f1aden desde la entidad.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Oficina de Justificaci\u00f3n de la Difusi\u00f3n (OJD) recuerda la necesidad de que la norma establezca la distribuci\u00f3n de publicidad institucional en base a criterios objetivos de audiencia y difusi\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":202704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175,34],"class_list":["post-202702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OJD se posiciona respecto al Plan de Regeneraci\u00f3n Democr\u00e1tica<\/title>\n<meta name=\"description\" content=\"Recuerda la necesidad de que se establezca la distribuci\u00f3n de publicidad institucional en base a criterios objetivos de 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