{"id":202616,"date":"2024-07-18T11:12:39","date_gmt":"2024-07-18T09:12:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=202616"},"modified":"2024-07-18T12:24:37","modified_gmt":"2024-07-18T10:24:37","slug":"ventas-canal-ecommerce-crecen-en-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202616","title":{"rendered":"Las ventas del canal ecommerce crecen un 16,7% en 2023"},"content":{"rendered":"<p><strong>El canal ecommerce contin\u00faa atrayendo compradores en el \u00faltimo a\u00f1o. En 2023, las ventas de comercio online en Espa\u00f1a alcanzaron los 84.177 millones de euros, un 16,7% m\u00e1s que lo registrado en 2022, cuando se hab\u00eda logrado un nuevo r\u00e9cord de ventas en el canal.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los \u00faltimos datos disponibles de CNMC Data correspondientes a 2023, las firmas que operan en el canal online continuaron registrando ventas, al tiempo que tambi\u00e9n se elevaban las transacciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una facturaci\u00f3n total de 84.177 millones de euros, <strong>el n\u00famero de operaciones de ecommerce se situ\u00f3 en los 1.552,5 millones<\/strong>, lo que ha supuesto un <strong>crecimiento del 15,20%<\/strong> respecto al mismo periodo de 2022. En ambos casos, se sigue observando un incremento del ecommerce a doble d\u00edgito, indicativo del mayor uso del canal por parte de los usuarios espa\u00f1oles.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"a89b23a7-0097-4f0f-848b-e98e28fd6079\" data-type=\"interactive\" data-title=\"VENTAS ECOMMERCE 2023\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\"><strong>El a\u00f1o 2023 cerr\u00f3 con ventas por valor de 22.707 millones, un 15,6% m\u00e1s que en el \u00faltimo trimestre de 2022.<\/strong> Agencias de viajes y operadores tur\u00edsticos, prendas de vestir y transporte a\u00e9reo fueron los verticales que acapararon mayor negocio, con un 8,5%, 7,3% y 5,5% de cuota, respectivamente.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"f2b2cae6-4318-4e9a-bf7b-507e80983b9f\" data-type=\"interactive\" data-title=\"TRANSACCIONES ECOMMERCE 2023\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Respecto al n\u00famero de transacciones,<strong> se contabilizaron 432,5 millones de compras, un 15,1% m\u00e1s<\/strong> que lo registrado hace un a\u00f1o. Juegos de azar y apuestas (6,9%), restaurantes (6,6%) y prendas de vestir (6,5%) protagonizaron la mayor parte de los env\u00edos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a la segmentaci\u00f3n geogr\u00e1fica, fueron m\u00e1s las compras realizadas desde Espa\u00f1a hacia el exterior (59,9% del total de ingresos), lo que ha dejado un<strong> d\u00e9ficit del saldo neto exterior de 11.118 millones de euros.<\/strong> Por n\u00famero de transacciones, el 34,1% de las compraventas tuvieron como destino Espa\u00f1a y el 65,9% el extranjero.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2023, las ventas de comercio online en Espa\u00f1a alcanzaron los 84.177 millones de euros, un 16,7% m\u00e1s que lo registrado en 2022, a\u00f1o en el que tambi\u00e9n se hab\u00eda logrado un nuevo r\u00e9cord. <\/p>\n","protected":false},"author":29,"featured_media":202618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2154,34],"class_list":["post-202616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-ecommerce","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las ventas del canal ecommerce crecen un 16,7% en 2023<\/title>\n<meta name=\"description\" content=\"En 2023, las ventas de comercio online en Espa\u00f1a alcanzaron los 84.177 millones de euros, un 16,7% m\u00e1s que lo registrado en 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=202616\" \/>\n<meta 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