{"id":202421,"date":"2024-07-15T13:16:36","date_gmt":"2024-07-15T11:16:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=202421"},"modified":"2024-07-15T13:39:39","modified_gmt":"2024-07-15T11:39:39","slug":"menstruall-buscapina-fem-valida-personas-menstruales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202421","title":{"rendered":"&#8216;MenstruALL&#8217;, campa\u00f1a para Buscapina Fem que valida a todas las personas menstruantes"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Findasense, compa\u00f1\u00eda de TP Infinity, agencia creativa 360 especializada en <em>brand experience<\/em>, desarrolla y ejecuta la campa\u00f1a &#8216;MenstruALL&#8217; para Buscapina Fem, una marca de Sanofi CHC, en conmemoraci\u00f3n del mes del orgullo LGBTIQ+.<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Con Buscapina Fem se busca visibilizar y normalizar la experiencia del dolor menstrual en<\/strong> todas las personas menstruantes, incluyendo a personas no binarias, de g\u00e9nero fluido y hombres trans. Con el fin de decirles que pueden contar con esta iniciativa para alivianar su dolor menstrual.<\/p>\n<p style=\"font-weight: 400;\">Esta campa\u00f1a 360 cont\u00f3 con diferentes puntos activos de comunicaci\u00f3n, en v\u00eda p\u00fablica, digital, influenciadores, e-commerce y radio. La activaci\u00f3n fue durante la marcha del orgullo, donde el equipo de <strong>Sanofi CHC y Findasense<\/strong> marcharon junto a la comunidad LGBTIQ+. Adem\u00e1s, cabe resaltar que <strong>Buscapina Fem donar\u00e1 un porcentaje de las compras que se hagan en Rappi<\/strong> durante el mes de julio a la Red Comunitaria Trans, reforzando su compromiso con la comunidad.<\/p>\n<p style=\"font-weight: 400;\">\u201cEsta iniciativa es un paso significativo para reconocer y apoyar la diversidad de experiencias en torno al dolor menstrual. <strong>Estamos orgullosos de colaborar con Findasense en una campa\u00f1a que visibiliza y v\u00e1lida a todas las personas menstruantes<\/strong>, especialmente en el contexto del mes del orgullo LGBTIQ+\u201d, coment\u00f3<strong> Andrea Gutierrez<\/strong>, <em>regional brand manager<\/em> de <strong>Sanofi Consumer Healthcare.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Por su parte, <strong>Esteban Pineda<\/strong>, CEO de <strong>Findasense Am\u00e9ricas<\/strong>, destac\u00f3: \u201cEstamos verdaderamente complacidos de seguir desarrollando campa\u00f1as de este calibre junto a Sanofi CHC. <strong>Desde la concepci\u00f3n hasta la ejecuci\u00f3n, &#8216;MenstruALL&#8217; ha sido un trabajo de amor y mucho compromiso.<\/strong> Nuestro objetivo es cambiar la narrativa del dolor menstrual, haciendo espacio para todas las voces y experiencias. Esta campa\u00f1a es una celebraci\u00f3n de la diversidad y una llamada a la inclusi\u00f3n\u201d.<\/p>\n<p style=\"font-weight: 400;\">\u201cTrabajar con Sanofi CHC y Buscapina Fem\u00a0ha sido una oportunidad incre\u00edble para demostrar c\u00f3mo las marcas pueden ser agentes de cambio, pasando de la comunicaci\u00f3n a la acci\u00f3n. Al enfocarnos en la representaci\u00f3n y la inclusi\u00f3n, no solo fortalecemos el v\u00ednculo con nuestros clientes, sino que tambi\u00e9n contribuimos a un impacto positivo en la sociedad\u201d, agreg\u00f3 <strong>Jos\u00e9 Ram\u00f3n Lop\u00e9z,<\/strong> CEO de<strong> Findasense.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Con esta campa\u00f1a,<strong> Buscapina Fem se convierte en la primera marca en resignificar el dolor menstrual<\/strong>, incluyendo a todas las personas menstruantes en la conversaci\u00f3n. Porque ahora el dolor menstrual, es <strong>MenstruALL.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La activaci\u00f3n fue durante la marcha del orgullo, donde el equipo de Sanofi CHC y Findasense marcharon junto a la comunidad LGBTIQ+.<\/p>\n","protected":false},"author":10966,"featured_media":202430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-202421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;MenstruALL&#039;, para Buscapina Fem valida a las personas menstruales<\/title>\n<meta name=\"description\" content=\"La activaci\u00f3n fue durante la marcha del orgullo, donde el equipo de Sanofi 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