{"id":202327,"date":"2024-07-12T13:41:32","date_gmt":"2024-07-12T11:41:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=202327"},"modified":"2024-07-12T13:41:32","modified_gmt":"2024-07-12T11:41:32","slug":"marta-serrano-directora-estrategia-multicanal-torres-carrera","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202327","title":{"rendered":"Marta Serrano Romero, nueva directora de estrategia multicanal de Torres y Carrera"},"content":{"rendered":"<p><strong>Marta Serrano Romero, nombrada nueva directora de estrategia multicanal de Torres y Carrera. La consultora pretende as\u00ed consolidar su posici\u00f3n en el mercado. Serrano trabajar\u00e1 en coordinaci\u00f3n con otras \u00e1reas como medios, marketing Digital o relaciones institucionales, y se encargar\u00e1 de la prospecci\u00f3n en toda la cadena de valor de la compa\u00f1\u00eda.<\/strong><\/p>\n<p><strong>Marta Serrano compaginar\u00e1 las nuevas responsabilidades con sus funciones como directora de cuentas en el \u00e1rea de salud.<\/strong> Licenciada en CC. de la Informaci\u00f3n y T\u00e9cnico en Comunicaci\u00f3n Integral por la Universidad Francisco de Vitoria de Madrid, cuenta con 25 a\u00f1os de actividad. Su carrera comenz\u00f3 en medios de comunicaci\u00f3n como<strong> Onda Cero, Antena 3 o el grupo Unidad Editorial<\/strong>, antes de dar el salto al mundo de la consultor\u00eda y fundar su propia agencia de comunicaci\u00f3n en la que ha estado trabajando durante los \u00faltimos a\u00f1os.<\/p>\n<p>Con 15 a\u00f1os de experiencia en el sector salud, Serrano ha trabajado para clientes como<strong> Johnson &amp; Johnson, Cantabria Labs, Heel, o Alliance Healthcare.<\/strong> A lo largo de su trayectoria, <strong>Marta Serrano\u00a0<\/strong>desarrollado estrategias de comunicaci\u00f3n para asociaciones de pacientes y sociedades cient\u00edficas, adem\u00e1s de otros sectores como infraestructuras, gastronom\u00eda y lifestyle. \u201cSu amplia experiencia y profundo conocimiento del sector salud, as\u00ed como su capacidad para desenvolverse en diversos \u00e1mbitos de la comunicaci\u00f3n dentro de otros sectores, ser\u00e1n claves para potenciar nuestra estrategia multicanal\u201d, explica<strong> Paula Carrera<\/strong>, presidenta de la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serrano compaginar\u00e1 las nuevas responsabilidades con sus funciones como directora de cuentas en el \u00e1rea de salud.<\/p>\n","protected":false},"author":10966,"featured_media":202328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-202327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marta Serrano, directora de estrategia multicanal de Torres y Carrera<\/title>\n<meta name=\"description\" content=\"Serrano compaginar\u00e1 las nuevas responsabilidades con sus 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