{"id":202181,"date":"2024-07-11T09:51:26","date_gmt":"2024-07-11T07:51:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=202181"},"modified":"2024-07-11T13:04:01","modified_gmt":"2024-07-11T11:04:01","slug":"alvaro-perez-borja-ruiz-gago-incorporan-gfk-dam","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=202181","title":{"rendered":"GfK DAM incorpora a \u00c1lvaro P\u00e9rez, &#8216;senior cliente service executive&#8217; y a Borja Ruiz- Gago, &#8216;technical lead&#8217;"},"content":{"rendered":"<p><strong>La consultora GfK anuncia la incorporaci\u00f3n de dos nuevos profesionales a GfK DAM, la unidad de negocio dedicada a la medici\u00f3n digital y actual medidor oficial de las audiencias digitales en nuestro pa\u00eds. Por un lado \u00c1lvaro P\u00e9rez, nuevo senior cliente service executive y Borja Ruiz-Gago,<em> technical lead<\/em>.<\/strong><\/p>\n<p>La estructura interna de <strong>GfK DAM<\/strong> contin\u00faa creciendo con dos fichajes estrat\u00e9gicos.\u00a0 <strong>\u00c1lvaro P\u00e9rez<\/strong> se integra en el equipo especializado en el acompa\u00f1amiento y consultor\u00eda estrat\u00e9gica de los clientes del medidor. <strong>El apoyo de P\u00e9rez en esta \u00e1rea resultar\u00e1 clave para asumir el gran crecimiento<\/strong> de la cartera de clientes, a la que continuar garantizando un servicio \u00f3ptimo y un aporte de valor continuo en su d\u00eda a d\u00eda.<\/p>\n<p>Por otra parte, <strong>Borja Ruiz-Gago <\/strong>aterriza en el equipo para liderar la estrategia operativa de <strong>GfK DAM<\/strong>, as\u00ed como la coordinaci\u00f3n entre el equipo t\u00e9cnico local y el global. Su labor tambi\u00e9n se centrar\u00e1 en impulsar distintos desarrollos tecnol\u00f3gicos en marcha. Mientras que\u00a0 <strong>\u00c1lvaro P\u00e9rez<\/strong> cuenta con una trayectoria de <strong>m\u00e1s de 12 a\u00f1os<\/strong>\u00a0 y destac\u00f3 en\u00a0 <strong>Pulsa Media Consulting<\/strong>, una de las principales comercializadoras de TV de Espa\u00f1a, <strong>Borja Ruiz-Gago<\/strong> cuenta con experiencia en canales program\u00e1ticos emergentes como CTV, DOOH y audio. Durante su carrera ha pasado por empresas como la consultora global de data <strong>Artefact <\/strong>o la compa\u00f1\u00eda <strong>Telecoming.<\/strong><\/p>\n<p>En palabras de<strong> \u00c1lvaro P\u00e9rez:<\/strong> \u201c<strong>Formar parte de una empresa como GfK, referente en medici\u00f3n digital, supone un reto para m\u00ed<\/strong> que afronto con muchas ganas e ilusi\u00f3n. Espero que mi trayectoria de m\u00e1s de 10 a\u00f1os en el mercado publicitario de medios, especialmente en televisi\u00f3n, me ayude a aportar valor y expertise especialmente para el consumo audiovisual, adem\u00e1s de seguir aprendiendo en esta nueva etapa\u201d.<\/p>\n<p>Por su parte, Borja Ruiz-Gago expresa: \u201cEstoy entusiasmado de unirme a GfK en un momento clave para la industria donde la anal\u00edtica y la medici\u00f3n digital se encuentran en pleno punto de inflexi\u00f3n evolutivo. Con m\u00e1s de 10 a\u00f1os de experiencia en publicidad program\u00e1tica y cierta obsesi\u00f3n por la comprensi\u00f3n del dato, <strong>espero contribuir significativamente a los diferentes equipos involucrados en el proyecto GfK DAM.<\/strong> Mi objetivo es liderar proyectos que aporten valor a los equipos internos, as\u00ed como explorar v\u00edas innovadoras para asegurar un crecimiento sostenible y medible para nuestros socios\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras que P\u00e9rez se integra en el equipo especializado en el acompa\u00f1amiento y consultor\u00eda estrat\u00e9gica de los clientes del medidor, Ruiz-Gago aterriza en el equipo para liderar la estrategia operativa de GfK DAM.<\/p>\n","protected":false},"author":10966,"featured_media":202182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2184],"class_list":["post-202181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c1lvaro P\u00e9rez y Borja Ruiz-Gago se incorporan a GfK DAM<\/title>\n<meta name=\"description\" content=\"Mientras que P\u00e9rez se integra en el equipo especializado en el acompa\u00f1amiento y consultor\u00eda estrat\u00e9gica de los clientes del medidor, Ruiz-Gago aterriza en el equipo para liderar la estrategia operativa de GfK DAM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=202181\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1lvaro P\u00e9rez y Borja Ruiz-Gago se incorporan a GfK DAM\" \/>\n<meta property=\"og:description\" content=\"Mientras que P\u00e9rez se integra en el equipo especializado en el acompa\u00f1amiento y consultor\u00eda estrat\u00e9gica de los clientes del medidor, Ruiz-Gago aterriza en el equipo para liderar la estrategia operativa de GfK DAM.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=202181\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-11T07:51:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T11:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/gfk.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=202181#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=202181\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"GfK DAM incorpora a \u00c1lvaro P\u00e9rez, &#8216;senior cliente service executive&#8217; 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