{"id":201978,"date":"2024-07-08T12:09:52","date_gmt":"2024-07-08T10:09:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=201978"},"modified":"2024-07-08T13:58:07","modified_gmt":"2024-07-08T11:58:07","slug":"azeiron-lanza-solucion-contextual-ia-generativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201978","title":{"rendered":"Azerion lanza su soluci\u00f3n contextual de IA generativa"},"content":{"rendered":"<p><strong>Azerion, la plataforma de entretenimiento digital y medios, anuncia el lanzamiento de su innovadora tecnolog\u00eda de inteligencia contextual dentro del Azerion Marketplace. Esta soluci\u00f3n de vanguardia aprovecha la IA Generativa y los Large Language Models (LLM), junto con t\u00e9cnicas avanzadas de transformadores, para clasificar el contenido de URLs en segmentos precisos y accionables.<\/strong><\/p>\n<p>Este desarrollo marca un avance significativo en la publicidad digital y la segmentaci\u00f3n contextual, permitiendo campa\u00f1as m\u00e1s efectivas y oportunidades destacadas para nuestros clientes. En los \u00faltimos a\u00f1os, el panorama digital ha sido revolucionado por la integraci\u00f3n de tecnolog\u00edas de IA. <strong>La inteligencia contextual de Azerion aprovecha el poder de los modelos de transformadores<\/strong> y los \u00faltimos avances en vectorizaci\u00f3n de texto <strong>para ofrecer capacidades de clasificaci\u00f3n de contenido<\/strong> sin precedentes.<\/p>\n<p>Al emplear transformadores de oraciones y m\u00e9todos sofisticados de representaci\u00f3n de taxonom\u00edas, Azerion ha desarrollado un s\u00f3lido sistema que garantiza una clasificaci\u00f3n precisa y fiable de los contenidos web en diversas taxonom\u00edas. Esta iniciativa estrat\u00e9gica llega en un momento crucial, especialmente despu\u00e9s de la decisi\u00f3n de Oracle de cerrar su oferta de publicidad contextual. El mercado ha estado buscando ansiosamente una alternativa, y <strong>la tecnolog\u00eda de vanguardia de Azerion interviene para llenar este vac\u00edo<\/strong>, proporcionando una soluci\u00f3n superior en la que los anunciantes y editores pueden confiar.<\/p>\n<h2>Aspectos destacados de la nueva tecnolog\u00eda<\/h2>\n<p><strong>&#8211; IA generativa y<em> Large Language Models<\/em> (LLM):<\/strong> Utilizando t\u00e9cnicas avanzadas de IA, el sistema de Azerion genera descripciones detalladas y listas de palabras clave para cada etiqueta dentro de una taxonom\u00eda, asegurando una clasificaci\u00f3n de contenido precisa.<\/p>\n<p><strong>-Transformadores y vectorizaci\u00f3n de texto:<\/strong> La tecnolog\u00eda emplea los \u00faltimos modelos de transformadores para vectorizar el texto, mejorando significativamente la precisi\u00f3n y eficiencia de la clasificaci\u00f3n de contenido.<\/p>\n<p><strong>&#8211; B\u00fasqueda vectorial:<\/strong> La soluci\u00f3n de<strong> Azerion<\/strong> incorpora capacidades avanzadas de b\u00fasqueda vectorial, permitiendo una b\u00fasqueda y recuperaci\u00f3n r\u00e1pidas y precisas de incrustaciones de texto, lo que el contenido se clasifique con precisi\u00f3n al encontrar los vectores m\u00e1s relevantes de manera r\u00e1pida y eficiente.<\/p>\n<p><strong>&#8211; Representaci\u00f3n de taxonom\u00eda:<\/strong> Al aprovechar los documentos generados por LLM, el sistema crea una representaci\u00f3n integral de cada etiqueta dentro de m\u00faltiples taxonom\u00edas, facilitando una clasificaci\u00f3n m\u00e1s precisa y confiable. \u00abEstamos encantados de introducir la inteligencia contextual de Azerion en nuestro marketplace\u00bb, comenta <strong>Daan Boekestein<\/strong>, director de tecnolog\u00eda de<strong> Azerion. <\/strong><\/p>\n<p>\u00abA ra\u00edz de la salida de Oracle del espacio de la publicidad contextual, nuestra tecnolog\u00eda no solo proporciona una soluci\u00f3n muy necesaria, sino que tambi\u00e9n establece un nuevo est\u00e1ndar en la industria. <strong>Estamos seguros de que este avance generar\u00e1 un valor significativo para nuestros socios<\/strong> y revolucionar\u00e1 la forma en que se ejecuta la publicidad digital\u00bb, concluye Boekestein.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este desarrollo marca un avance significativo en la publicidad digital y la segmentaci\u00f3n contextual, permitiendo campa\u00f1as m\u00e1s efectivas.<\/p>\n","protected":false},"author":10966,"featured_media":201979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077],"class_list":["post-201978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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