{"id":201640,"date":"2024-07-01T09:58:50","date_gmt":"2024-07-01T07:58:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=201640"},"modified":"2024-07-02T11:20:18","modified_gmt":"2024-07-02T09:20:18","slug":"la-inversion-publicitaria-crecio-un-leve-19-en-mayo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201640","title":{"rendered":"La inversi\u00f3n publicitaria creci\u00f3 un leve 1,9% en mayo"},"content":{"rendered":"<p><b>La inversi\u00f3n publicitaria en medios alcanz\u00f3 los 524,2 millones de euros en mayo, un 1,9% m\u00e1s que en el mismo mes de 2023 (514,4 millones de euros). Respecto al <\/b><a href=\"https:\/\/ipmark.com\/la-inversion-publicitaria-en-medios-crecio-un-102-en-abril\/\"><b>mes anterior<\/b><\/a><b> (481,6 millones de euros), la partida ha crecido un 8,84%, seg\u00fan Infoadex, con datos controlados y no controlados.\u00a0<\/b><\/p>\n<p><b>Digital<\/b><span style=\"font-weight: 400;\"> lider\u00f3 nuevamente el volumen de inversi\u00f3n, con un incremento del 3,4%, hasta alcanzar los 247,3 millones de euros, frente a los 239,2 millones de euros registrados en abril de 2023. Al desglosar este canal, <\/span><b>Redes Sociales<\/b><span style=\"font-weight: 400;\"> (display + v\u00eddeo) vuelve a encabezar el ranking, con un aumento del 7,1%, hasta los 74,5 millones de euros. Le siguen <\/span><b>Websites <\/b><span style=\"font-weight: 400;\">(display + v\u00eddeo), con 97,6 millones de euros (+2,6%) y <\/span><b>Search<\/b><span style=\"font-weight: 400;\">, con 75,2 millones de euros (+0,9%).\u00a0<\/span><\/p>\n<p><b>Televisi\u00f3n,<\/b><span style=\"font-weight: 400;\"> a pesar de registrar un descenso de la partida del 0,7%, mantiene la segunda posici\u00f3n, alcanzando en mayo una inversi\u00f3n publicitaria de 151,8 millones de euros, frente a los 152,8 millones de euros de 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El tercer lugar fue para la <\/span><b>Radio<\/b><span style=\"font-weight: 400;\">, con un crecimiento leve del 1,3% y un volumen de 41,9 millones de euros (41,4 millones de euros en 2023). <\/span><b>Exterior<\/b><span style=\"font-weight: 400;\">, en cuarta posici\u00f3n, fue el medio con mayor crecimiento del presupuesto, con un aumento del 8,9%, hasta alcanzar un volumen de 38,3 millones de euros (35,1 millones de euros en mayo de 2023).\u00a0<\/span><\/p>\n<p><b>Diarios y Dominicales,<\/b><span style=\"font-weight: 400;\"> en quinto lugar, registr\u00f3 un descenso del 3,9% en la partida publicitaria del mes de mayo, registrando una inversi\u00f3n de 29,5 millones de euros, frente a los 30,6 millones de euros registrados el a\u00f1o pasado. La lista sigue con <\/span><b>Revistas<\/b><span style=\"font-weight: 400;\">, medio que experiment\u00f3 un crecimiento del 2,1%, hasta alcanzar un volumen de 14,1 millones de euros (13,8 millones de euros en 2023).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <\/span><b>Cine <\/b><span style=\"font-weight: 400;\">mantiene la inversi\u00f3n publicitaria de 1,3 millones de euros, creciendo un leve 1,2% en el mes de mayo, respecto al mismo mes del ejercicio anterior.<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"ddee3815-8c5e-448b-990b-ca8cc73fce1f\" data-type=\"interactive\" data-title=\"Inversi\u00f3n Publicitaria Infoadex 2024 - Mes de mayo\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televisi\u00f3n (-0,7%) y Diarios y Dominicales (-3,9%) vieron reducida la partida publicitaria hace dos meses. Destaca el incremento del 8,9% en Exterior.<\/p>\n","protected":false},"author":30,"featured_media":201642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175],"class_list":["post-201640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n publicitaria creci\u00f3 un leve 1,9% en mayo<\/title>\n<meta name=\"description\" content=\"Televisi\u00f3n (-0,7%) y Diarios y Dominicales (-3,9%) vieron reducida la partida publicitaria hace dos meses. 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Destaca el incremento del 9% en Exterior.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=201640\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-01T07:58:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T09:20:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/telefonica-ok-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"La inversi\u00f3n publicitaria creci\u00f3 un leve 1,9% en mayo\",\"datePublished\":\"2024-07-01T07:58:50+00:00\",\"dateModified\":\"2024-07-02T09:20:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640\"},\"wordCount\":299,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/telefonica-ok-1.jpg\",\"keywords\":[\"inversi\u00f3n publicitaria\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=201640\",\"name\":\"La inversi\u00f3n publicitaria creci\u00f3 un leve 1,9% en mayo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=201640#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/telefonica-ok-1.jpg\",\"datePublished\":\"2024-07-01T07:58:50+00:00\",\"dateModified\":\"2024-07-02T09:20:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Televisi\u00f3n (-0,7%) y Diarios y Dominicales (-3,9%) vieron reducida la partida publicitaria hace dos meses. 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