{"id":201500,"date":"2024-06-27T10:08:23","date_gmt":"2024-06-27T08:08:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=201500"},"modified":"2024-06-27T14:23:45","modified_gmt":"2024-06-27T12:23:45","slug":"weleda-deslumbra-glow-fooh-wizink-center","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201500","title":{"rendered":"Weleda deslumbra con su glow a trav\u00e9s de un FOOH en el Wizink Center"},"content":{"rendered":"<p><strong>Weleda, la reconocida marca pionera en cosm\u00e9tica natural y org\u00e1nica desde 1921, ha sorprendido al dar vida a una lona situada en la concurrida plaza del Wizink Center, protagonizada por su producto Skin Food Aceite Seco Ultraligero. <\/strong><\/p>\n<p>Esta campa\u00f1a, realizada en colaboraci\u00f3n con su agencia de medios <strong>IKI Media<\/strong> y la productora <strong>Maramura<\/strong>, no ha dejado indiferente a nadie. La acci\u00f3n se ha llevado a cabo en una lona situada en una m\u00edtica plaza de Madrid, un lugar de gran visibilidad y alto tr\u00e1nsito peatonal.<\/p>\n<p><iframe loading=\"lazy\" title=\"Welede presenta una lona en Wizink Center para protagonizar Skin Food Aceite Seco Ultraligero\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/wlz0kfZiMAE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Para marcar\u00a0la diferencia con el aporte del<strong><em> glow<\/em> de Weleda a los conciertos de verano que se celebrar\u00e1n en el WiZink Center<\/strong> se llev\u00f3 a cabo una aparente lona publicitaria que se transform\u00f3 en una experiencia visual din\u00e1mica y cautivadora gracias a la acci\u00f3n de <em>Fake Out Of Home.<\/em><\/p>\n<p>Este FOOH consiste en crear la ilusi\u00f3n de un oasis floral asociado a los componentes naturales del <strong>Skin Food Aceite Seco Ultraligero.<\/strong> La acci\u00f3n 3D, producida por la productora <strong>Maramura<\/strong>, simulaba c\u00f3mo el aceite se extiende de manera ligera y fresca, acompa\u00f1ado de los elementos org\u00e1nicos que lo componen y dando a ver una sensaci\u00f3n de hidrataci\u00f3n y frescor.<\/p>\n<p>La inclusi\u00f3n de flora en el dise\u00f1o subrayaba los ingredientes naturales y la pureza del producto, transportando a los espectadores a un oasis de bienestar y frescura. Adem\u00e1s, <strong>la acci\u00f3n se centraba en destacar la luminosidad natural<\/strong> que el producto proporciona gracias a sus aceites vegetales nutritivos.<\/p>\n<p><strong>Carolina Nieto<\/strong>, <em>product marketing manager<\/em> de <strong>Weleda, <\/strong>comenta: \u201cCon esta acci\u00f3n, quer\u00edamos ir m\u00e1s all\u00e1 de la publicidad tradicional y ofrecer una experiencia visual que refleje las caracter\u00edsticas \u00fanicas de nuestro<strong> Skin Food Aceite Seco Ultraligero.<\/strong> Poder llevar a nuestros consumidores la marca de una manera m\u00e1s cercana y sorprendente es clave para seguir generando un v\u00ednculo emocional y transmitir nuestros valores de marca. <strong>Esta t\u00e9cnica no deja de sorprendernos y una vez m\u00e1s ayuda a ampliar la comunicaci\u00f3n de marca<\/strong>, vinculando dos medios como son el exterior y el digital\u201d.<\/p>\n<p>Finalmente,<strong> Alma V\u00e1zquez<\/strong>,<em> managing director<\/em> de<strong> IKI Media<\/strong>, expresa: \u00abEsta campa\u00f1a ha sido un ejemplo perfecto de c\u00f3mo una acci\u00f3n de exterior puede amplificarse significativamente gracias a la integraci\u00f3n estrat\u00e9gica de medios y la colaboraci\u00f3n con<em> partners<\/em> creativos como Maramura. <strong>El impacto visual de la lona ha captado la atenci\u00f3n en el lugar<\/strong>, mientras que su repercusi\u00f3n en redes sociales gracias al CGI, ha generado una conversaci\u00f3n continua y un mayor alcance de la campa\u00f1a\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a fue realizada en colaboraci\u00f3n con la agencia de medios IKI Media y la productora Maramura.<\/p>\n","protected":false},"author":10966,"featured_media":201501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-201500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weleda deslumbra con su Glow a trav\u00e9s de un FOOH en el Wizink Center<\/title>\n<meta name=\"description\" content=\"Esta campa\u00f1a fue realizada en colaboraci\u00f3n con la agencia de medios IKI Media y la productora Maramura.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=201500\" \/>\n<meta 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