{"id":201449,"date":"2024-06-26T14:06:46","date_gmt":"2024-06-26T12:06:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=201449"},"modified":"2024-06-26T14:08:47","modified_gmt":"2024-06-26T12:08:47","slug":"the-sky-edition-celebro-segunda-edicion-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201449","title":{"rendered":"The Digital Distillery: The Sky Edition, by ShowHeroes Group, celebr\u00f3 su segunda edici\u00f3n en Madrid"},"content":{"rendered":"

El 25 de junio, The Digital Distillery, la plataforma de contenidos para expertos digitales y formato de eventos exclusivos de ShowHeroes Group, celebr\u00f3 ‘The Sky Edition’ en las oficinas de Havas Village. En el evento trece ponentes abordaron dos grandes tendencias del mercado: los retos de la publicidad sostenible y el auge de las m\u00e9tricas de atenci\u00f3n en la industria digital.<\/strong><\/p>\n

El encuentro,\u00a0 presentado por Jaime de Haro<\/strong>, editor de IPMARK<\/strong>, estuvo patrocinado por Equativ<\/strong> con la colaboraci\u00f3n de Havas Espa\u00f1a<\/strong> y\u00a0 reuni\u00f3 a publishers, anunciantes, agencias de medios y adtech. La ma\u00f1ana estuvo repleta de informaci\u00f3n, intercambio y oportunidades de networking<\/em> en la industria digital. La jornada comenz\u00f3 con las palabras de bienvenida de Bastian D\u00f6ring<\/strong>, country manager<\/em> Spain (SVP EMEA & Global Sales) de ShowHeroes Group.\u00a0<\/strong><\/p>\n

\"A
A la izq, Luca Brighenti, CEO de Your Eco Plan y a la dcha, customer success director de IAS Espa\u00f1a.<\/figcaption><\/figure>
\nEl primer bloque, dedicado a la atenci\u00f3n en la industria digital, comenz\u00f3 con ‘El Arte de la Atenci\u00f3n’ a cargo de Benito Mar\u00edn<\/strong>, customer success director<\/em> de IAS Espa\u00f1a, seguida por la ponencia de Pedro Manzanares Perlado<\/strong>, team director – demand partnership Spain<\/em> de Equativ. <\/strong><\/p>\n

A continuaci\u00f3n, se llev\u00f3 a cabo la mesa redonda \u201cIluminando la Atenci\u00f3n del Usuario: Perspectivas y Estrategias\u201d, moderada por Gerardo Mari\u00f1as<\/strong>, CEO de house of communication<\/em> Espa\u00f1a. Los participantes incluyeron a M\u00f3nica Rodr\u00edguez Paz<\/strong>, managing director<\/em> de Utiq Spain<\/strong>; Francesc Pumarola<\/strong>, director eCommerce G2M de Estrella Galicia<\/strong> Bigcrafters; Pedro Manzanares Perlado<\/strong>, team director – demand<\/em> de partnership<\/em> Spain de Equativ; Lola Chic\u00f3n<\/strong>, CEO y fundadora de Smartme Analytic<\/strong>; y Traver Pacheco<\/strong>, head of strategy<\/em> de IPG Mediabrands.<\/strong><\/p>\n

\"Mesa
Mesa redonda moderada por Gerardo Mari\u00f1as, CEO de House of Communication Espa\u00f1a.<\/figcaption><\/figure>\n

Tras una pausa para el caf\u00e9, el bloque sobre sostenibilidad fue protagonizado por Andrea Caporlingua<\/strong>, VP of sales France & Belgium de Cedara, y Luca Brighenti<\/strong>, CEO de Your Eco Plan.<\/strong> La segunda mesa redonda, \u201cColaboraci\u00f3n en Sostenibilidad: El compromiso del sector publicitario\u201d, fue moderada por Ana De Castro<\/strong>, chief communications<\/em> & ESG officer<\/em> de Havas Espa\u00f1a. <\/strong>El evento tambi\u00e9n cont\u00f3 con la participaci\u00f3n de Aitana N\u00fa\u00f1ez Salinas<\/strong>, head of adOps<\/em> en Axel Springer Espa\u00f1a<\/strong>; Ariane P\u00e1ez Bravo<\/strong>, director of inventory development<\/em> en The Trade Desk<\/strong>; y Marina G\u00f3mez Garc\u00eda<\/strong>, global<\/em> product marketing manager<\/em> en ShowHeroes Group.<\/strong><\/p>\n

\"La
La segunda mesa redonda fue moderada por Ana De Castro, chief communications & ESG officer de Havas Espa\u00f1a.<\/figcaption><\/figure>\n

‘The Sky Edition’,<\/strong>\u00a0que reuni\u00f3 a destacadas personalidades del sector, proporcion\u00f3 un espacio para el networking y el intercambio de ideas, conocimientos y mejores pr\u00e1cticas entre profesionales<\/strong>, fomentando la colaboraci\u00f3n e impulsando la innovaci\u00f3n en la publicidad sostenible y las m\u00e9tricas de atenci\u00f3n en la industria digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

El encuentro proporcion\u00f3 un espacio para el networking y el intercambio de ideas, conocimientos y mejores pr\u00e1cticas entre profesionales.<\/p>\n","protected":false},"author":10966,"featured_media":201462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[76],"class_list":["post-201449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-marketing-digital"],"acf":[],"yoast_head":"\nThe Sky Edition celebr\u00f3 su segunda edici\u00f3n en Madrid<\/title>\n<meta name=\"description\" content=\"El encuentro proporcion\u00f3 un espacio para el networking y el intercambio de ideas, conocimientos y mejores pr\u00e1cticas entre profesionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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