{"id":201402,"date":"2024-06-26T10:26:42","date_gmt":"2024-06-26T08:26:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=201402"},"modified":"2024-06-26T13:44:31","modified_gmt":"2024-06-26T11:44:31","slug":"max-starbucks-alian-medio-geurra-casa-dragon","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201402","title":{"rendered":"Max y Starbucks forjan su alianza en medio de la guerra de &#8216;La Casa del Drag\u00f3n&#8217;"},"content":{"rendered":"<p><strong>Mientras que en &#8216;La Casa del Drag\u00f3n se avecina una guerra inevitable entre los simpatizantes de Rhaenyra y los que deben fidelidad a Aegon II, primog\u00e9nito de Alicent Hightower, Max, principal distribuidor de este drama, y Starbucks unen sus fuerzas para invitar a los consumidores a prometer lealtad o al Consejo Negro o al Consejo Verde.<\/strong><\/p>\n<p>La colaboraci\u00f3n <strong>\u00abMax nights, Starbucks mornings\u00bb<\/strong> presenta los ic\u00f3nicos caf\u00e9s y matchas de Starbucks como los aliados perfectos para afrontar el d\u00eda despu\u00e9s de una noche viendo la segunda temporada de<strong> &#8216;La Casa Del Drag\u00f3n&#8217; en Max<\/strong>, serie que comenz\u00f3 sus emisiones el pasado 17 de junio. Por ello, tanto <strong>Max como Starbucks han forjado su alianza para distribuir de manera limitada una nueva carta de bebidas<\/strong> inspirada en la rivalidad que existe entre los Targayren.<\/p>\n<p>De esta forma,\u00a0<strong> 185 tiendas en Espa\u00f1a y Portugal ya pueden decantarse por el TeamBlack al elegir un Frappuccino<\/strong> o optar por un Black Queen Cold Brew, o bien, <strong>posicionarse del lado del Team Green con Green King Iced Matcha<\/strong> o un Dracarys Matcha Frappucino.<\/p>\n<p><strong>En Francia, del 27 de junio al 26 de julio, los consumidores de 250 tiendas podr\u00e1n hacer su propia elecci\u00f3n.<\/strong> No obstante, como parte de la primicia mundial para Starbucks y Max, la asociaci\u00f3n incluye<strong> La Casa Del Drag\u00f3n<\/strong> en las flagships de Madrid (Starbucks Alcal\u00e1), Barcelona (Starbucks Pelai), Par\u00eds (Starbucks Op\u00e9ra) y Lyon (Starbucks R\u00e9publique), donde los clientes se encontrar\u00e1n inmersos en la iconograf\u00eda de<strong> la dividida Casa Targaryen.<\/strong><\/p>\n<p><strong>La activaci\u00f3n incluir\u00e1 espacios con diferentes creatividades que representan tanto al #TeamBlack como al #TeamGreen<\/strong>, una experiencia en directo en Madrid y Barcelona y activa en Par\u00eds y Lyon a partir del 27 de junio. La colaboraci\u00f3n entre Max y Starbucks en las tiendas se ver\u00e1 reforzada por una campa\u00f1a exterior de marca compartida en Espa\u00f1a, Portugal y Francia durante la duraci\u00f3n de la promoci\u00f3n, con un alcance combinado estimado de m\u00e1s de 100 millones de impactos.<\/p>\n<p>\u00abA medida que la divisi\u00f3n entre el Consejo Verde y el Consejo Negro se intensifica, estamos encantados de asociarnos con Starbucks para llamar a los fans de toda Espa\u00f1a, Francia y Portugal a elegir su bando con esta gama de edici\u00f3n limitada de bebidas tem\u00e1ticas de La Casa del Drag\u00f3n\u00bb, expresa <strong>Rebecca Rormark<\/strong>, vicepresidenta <em>senior de streaming marketing<\/em>, <strong>EMEA de Warner Bros.<\/strong><\/p>\n<p><strong>Este partnership se present\u00f3 en un exclusivo desayuno en la flagship de Starbucks (Calle Alcal\u00e1, 21)<\/strong>, y cont\u00f3 con la asistencia de m\u00e1s de 90 periodistas e influencers que acudieron a descubrir el universo de la serie y las ediciones limitadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza da paso a cuatro opciones en la nueva carta de edici\u00f3n limitada, entre ellas, un Frappuccino del team negro y un T\u00e9 Matcha del team verde.<\/p>\n","protected":false},"author":10966,"featured_media":201411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76,194],"class_list":["post-201402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Max y Starbucks se al\u00edan en medio de la guerra de &#039;La Casa del Drag\u00f3n&#039;<\/title>\n<meta name=\"description\" content=\"La alianza da paso a cuatro opciones 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