{"id":201356,"date":"2024-06-25T12:17:02","date_gmt":"2024-06-25T10:17:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=201356"},"modified":"2024-06-25T13:56:10","modified_gmt":"2024-06-25T11:56:10","slug":"the-summer-agency-ficha-oscar-ibanez-nuevo-director-general","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201356","title":{"rendered":"The Summer Agency ficha a \u00d3scar Ib\u00e1\u00f1ez como nuevo director general"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>The Summer Agency\u00a0ficha a\u00a0\u00d3scar Ib\u00e1\u00f1ez\u00a0como nuevo director general.\u00a0Desde esta posici\u00f3n ser\u00e1 el encargado de mantener el ritmo de crecimiento de la compa\u00f1\u00eda, con responsabilidad ejecutiva en las cuatro \u00e1reas de la estructura.<\/strong><\/p>\n<p style=\"font-weight: 400;\">Las bases basadas en la estrategia y creatividad son:<strong> Summer Live<\/strong> (experiencia y eventos),<strong> Summer Telling<\/strong> (contenidos e <em>influencers<\/em>) y <strong>Summer Story<\/strong> (<em>brand entertainment<\/em>) en\u00a0<em>joint venture<\/em> con TrueStory.<\/p>\n<p style=\"font-weight: 400;\">Licenciado en Publicidad y Relaciones P\u00fablicas por la Universidad Complutense de Madrid, cuenta con formaci\u00f3n adicional en marketing\u00a0<em>online<\/em> por ESIC y un m\u00e1ster en Madrid Content School. <strong>Ib\u00e1\u00f1ez<\/strong> conoce bien el entorno de las grandes marcas y de agencia multinacional.<strong> \u00d3scar Ib\u00e1\u00f1ez<\/strong> <strong>trabaj\u00f3 con clientes de varios sectores<\/strong> y acumulado un enorme <em>expertise<\/em>\u00a0en grandes corporaciones del sector del autom\u00f3vil, sector energ\u00e9tico, gran consumo o de telecomunicaciones.<\/p>\n<p style=\"font-weight: 400;\">Sus proyectos profesionales m\u00e1s relevantes los desarroll\u00f3 en grandes grupos multinacionales como WPP (JWT, Wunderman, <strong>Ogilvy<\/strong>) e <strong>IPG (McCANN, MRM)<\/strong>, donde ocup\u00f3 diversas responsabilidades como director de digital y CRM, responsable 360 de estrategia y director de servicios al cliente. Antes de incorporarse a <strong>Summer Agency<\/strong> era responsable de<em> growth<\/em> en <strong>McCann WorldGroup<\/strong>, desde donde se encarg\u00f3 del desarrollo de nuevos proyectos con visi\u00f3n transversal dentro del grupo.<\/p>\n<p style=\"font-weight: 400;\">\u201c\u00d3scar nos aporta una experiencia muy valiosa y completa, tanto en la visi\u00f3n de gesti\u00f3n de cliente como en el desarrollo de proyectos transversales, multidisciplinares y que abarcan desde la estrategia hasta la ejecuci\u00f3n. Adem\u00e1s, <strong>una de las constantes de su carrera ha sido el desarrollo de nuevos proyectos e iniciativas<\/strong> con un enfoque que le coloca en la vanguardia del sector. Por todo ello creo que es el profesional id\u00f3neo para acompa\u00f1arnos en nuestro plan de crecimiento\u201d, seg\u00fan comenta<strong>\u00a0Ram\u00f3n Azofra<\/strong>, CEO de\u00a0<strong>The Summer Agency<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con su incorporaci\u00f3n, la agencia refuerza la posici\u00f3n con un perfil publicitario ejecutivo con experiencia en gesti\u00f3n del crecimiento.<\/p>\n","protected":false},"author":10966,"featured_media":201363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-201356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Summer Agency ficha a \u00d3scar Ib\u00e1\u00f1ez 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