{"id":201328,"date":"2024-06-25T10:23:59","date_gmt":"2024-06-25T08:23:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=201328"},"modified":"2024-06-25T13:50:58","modified_gmt":"2024-06-25T11:50:58","slug":"netflix-en-busca-suscriptores-estudia-plan-gratuito-con-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201328","title":{"rendered":"Netflix, en busca de suscriptores, estudia un plan gratuito con publicidad"},"content":{"rendered":"<p><strong>Consciente de la necesidad de ampliar su base de suscriptores y del potencial de crecimiento que a\u00fan existe en determinados mercados, Netflix est\u00e1 estudiando el lanzamiento de un nuevo plan de suscripci\u00f3n que ser\u00eda totalmente gratuito para los usuarios a cambio de ver publicidad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan detallan a Bloomberg fuentes pr\u00f3ximas a Netflix, los principales ejecutivos de la compa\u00f1\u00eda est\u00e1n estudiando el lanzamiento de una suscripci\u00f3n gratuita con publicidad <strong>para mercados situados en Asia y Europa<\/strong>, como Jap\u00f3n y Alemania. Lo que ayudar\u00eda a impulsar el n\u00famero de abonados a su servicio que, para los anunciantes, resultar\u00eda en un mayor volumen de inventario.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No ser\u00eda la primera vez que Netflix prueba con una versi\u00f3n gratuita. Este plan estuvo activo durante un tiempo en Kenia, aunque fue cancelado el a\u00f1o pasado. <strong>Se descarta que esta versi\u00f3n llegue a Estados Unidos o Canad\u00e1, mercados donde ya posee una penetraci\u00f3n alta<\/strong>, a diferencia de otros mercados internacionales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las mismas fuentes recuerdan que el lanzamiento de una versi\u00f3n gratuita con publicidad es, de momento, una idea, por lo que no existen intenciones de lanzarlo de inmediato. Podr\u00eda ayudar, no obstante, la evoluci\u00f3n positiva de Prime V\u00eddeo, uno de sus principales competidores, donde m\u00e1s del 75% de sus suscriptores ya ven anuncios, seg\u00fan fuentes de la propia firma.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los principales ejecutivos de Netflix se plantean lanzar un nuevo plan gratuito con anuncios para crecer en mercados como Jap\u00f3n o Alemania. <\/p>\n","protected":false},"author":29,"featured_media":201331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-201328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix, en busca de suscriptores, 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