{"id":201169,"date":"2024-06-21T11:26:30","date_gmt":"2024-06-21T09:26:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=201169"},"modified":"2024-06-21T11:26:30","modified_gmt":"2024-06-21T09:26:30","slug":"loewe-recoge-el-tercer-gran-premio-de-espana-en-cannes-lions-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201169","title":{"rendered":"Loewe recoge el tercer Gran Premio de Espa\u00f1a en Cannes Lions 2024"},"content":{"rendered":"<p><b>La pen\u00faltima ceremonia de entrega de premios del certamen publicitario Cannes Lions 2024, celebrada el 20 junio, entreg\u00f3 cinco premios al equipo espa\u00f1ol (un GP, un oro y tres bronces), correspondientes a las categor\u00edas de Brand Experience &amp; Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Innovation y la nueva Luxury &amp; Lifestyle. En total, suman ya 34 metales en el casillero nacional.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De la cuarta ceremonia de Cannes Lions, destaca un nuevo<\/span><b> Gran Premio <\/b><span style=\"font-weight: 400;\">recibido por el equipo nacional, en la reci\u00e9n estrenada categor\u00eda Luxury &amp; Lifestyle, que recay\u00f3 en las manos de <\/span><b>Loewe Madrid gracias a su trabajo \u2018Loewe x Suna Fujita\u2019<\/b><span style=\"font-weight: 400;\">. La colaboraci\u00f3n entre la casa de moda y el estudio de cer\u00e1mica artesanal japon\u00e9s Suna Fujita dio origen a una colecci\u00f3n muy exclusiva de bolsos, su\u00e9teres, accesorios, entre otros.\u00a0<\/span><\/p>\n<p><iframe title=\"LOEWE x Suna Fujita\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hKlWoU2a3Pc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En la gala, se entregaron adem\u00e1s los premios a las redes regionales del a\u00f1o, siendo <\/span><b>Publicis Worldwide <\/b><span style=\"font-weight: 400;\">la ganadora en Europa.<\/span><\/p>\n<h2><b>Palmar\u00e9s nacional (20 de junio)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, los metales y grandes premios entregados durante la cuarta gala de Cannes Lions 2024.<\/span><\/p>\n<h3><b>Luxury &amp; Lifestyle<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Loewe x Suna Fujita\u2019 de Loewe Madrid.<\/span><\/li>\n<\/ul>\n<h3><b>Innovation<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Voice 2 diabetes\u2019 para KVI Brave Fund INC de Klick Health (Toronto).<\/span><\/li>\n<\/ul>\n<h3><b>Creative Strategy<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018A Piece of Me\u2019 para KPN de Dentsu Creative (\u00c1msterdam).<\/span><\/li>\n<\/ul>\n<h3><b>Creative Effectiveness<\/b><\/h3>\n<p><b><\/b><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018It Has To Be Heinz\u2019 para Heinz Ketchup de Rethink (Toronto).<\/span><\/li>\n<\/ul>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ogilvy.com\/work\/turnyourback\" target=\"_blank\" rel=\"noopener\">#Turnyourback<\/a> para Dove de Ogilvy Madrid \/ Londres.<\/span><\/li>\n<\/ul>\n<h3><b>Creative Business Transformation<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Refurb\u2019 para Phillips de LePub (\u00c1msterdam).<\/span><\/li>\n<\/ul>\n<h3><b>Creative Commerce\u00a0<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Renault &#8211; Cars To Work\u2019 para Renault de Publicis Conseil (Par\u00eds).<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Samsung the art of hack\u2019 para Samsung de Cheil Worldwide.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe title=\"The Frame: The Art of Hack | Samsung\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FtKdD2ZvFkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>Brand Experience &amp; Activation<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018The First Edible Mascot\u2019 para Pop-Tarts de Weber Shandwick (Chicago).<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Samsung impulse\u2019 para Samsung de Cheil Worldwide Madrid.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Ghost campaign\u2019 de DAVID Madrid para Burger King.<\/span><\/li>\n<\/ul>\n<pre><strong>Resto de Galas:<\/strong>\r\n<a href=\"https:\/\/ipmark.com\/espana-recoge-10-premios-en-la-primera-gala-de-cannes-lions-2024\/\" target=\"_blank\" rel=\"noopener\">Primera ceremonia (17 junio)<\/a>.\r\n<a href=\"https:\/\/ipmark.com\/espana-sumo-ocho-metales-mas-al-casillero-de-cannes-lions-2024\/\" target=\"_blank\" rel=\"noopener\">Segunda ceremonia (18 junio)<\/a>.\r\n<a href=\"https:\/\/ipmark.com\/david-madrid-y-marina-prieto-gp-nacional-en-cannes-lions-2024\/\" target=\"_blank\" rel=\"noopener\">Tercera ceremonia (19 junio)<\/a>.<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Las agencias espa\u00f1olas suman ya 34 metales en la edici\u00f3n 71\u00ba del festival publicitario. En esta ocasi\u00f3n, destaca el GP en Luxury &#038; Lifestyle que recogi\u00f3 Loewe por su trabajo \u2018Loewe x Suna Fujita\u2019.<\/p>\n","protected":false},"author":30,"featured_media":201176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977,2114,2341],"class_list":["post-201169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loewe recoge el tercer Gran Premio de Espa\u00f1a en Cannes Lions 2024<\/title>\n<meta name=\"description\" content=\"Las agencias espa\u00f1olas suman ya 34 metales en la edici\u00f3n 71\u00ba del festival publicitario. 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