{"id":201079,"date":"2024-06-20T11:06:45","date_gmt":"2024-06-20T09:06:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=201079"},"modified":"2024-06-20T16:03:22","modified_gmt":"2024-06-20T14:03:22","slug":"primeros-medios-con-muros-auditados","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201079","title":{"rendered":"El Pa\u00eds, La Vanguardia y eldiario.es, primeros medios con muros auditados"},"content":{"rendered":"<p><strong>La Oficina de Justificaci\u00f3n de la Difusi\u00f3n (OJD) ha comenzado a publicar los datos de suscriptores de los primeros medios digitales en contratar la auditor\u00eda de sus muros de pago. Estos son, El Pa\u00eds, La Vanguardia y eldiario.es, que entre enero y marzo han aumentado su n\u00famero de abonados entre un 0,5% y un 9%.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El Pa\u00eds, La Vanguardia y eldiario.es se han convertido en los primeros medios digitales en auditar su cuant\u00eda de suscriptores por OJD, quien ha publicado los datos del primer trimestre de estos tres medios. En el caso de la principal cabecera del grupo Prisa, en marzo alcanz\u00f3 los<strong> 350.404 suscriptores, un 1,62% m\u00e1s respecto a febrero, un 3,51% m\u00e1s respecto a enero.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le sigue en volumen de abonados<strong> La Vanguardia<\/strong>, que finaliz\u00f3 el tercer mes del a\u00f1o con <strong>136.736 suscriptores, un 0,58% m\u00e1s que en febrero y un 1,17% respecto a enero.<\/strong> Por \u00faltimo, <strong>eldiario.es<\/strong>, acumul\u00f3 en marzo un total de<strong> 82.350 abonados, un 7,16% m\u00e1s que en febrero y un 8,94% m\u00e1s que en enero.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEs un orgullo comprobar que nuestro trabajo ayuda a los editores a impulsar su negocio y cualificar su audiencia digital, una audiencia dispuesta a pagar una suscripci\u00f3n de acceso a sus contenidos web\u201d, ha se\u00f1alado <strong>Manuel Sala<\/strong>, director general de <strong>OJD<\/strong>. \u201cConfiamos en que m\u00e1s medios se auditen pronto para ofrecer una visi\u00f3n completa del sector\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestro trabajo incluye la verificaci\u00f3n de las bases de datos de suscripciones de pago digitales, as\u00ed como el an\u00e1lisis de sus aspectos contables (ingresos y liquidaciones fiscales). Esto garantiza la fiabilidad de los datos certificados\u201d, ha explicado <strong>Jos\u00e9 Antonio P\u00e9rez<\/strong>, director de auditor\u00eda de medios y eventos de<strong> OJD<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la publicaci\u00f3n de los datos auditados se clarifica el peso que los muros de pago tienen actualmente en el negocio de los editores y, a la vez, reafirma el valor que sus lectores aportan al mercado publicitario, garantizando as\u00ed una inversi\u00f3n segura para sus anunciantes, recuerdan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OJD publicar\u00e1 mensualmente las cifras de suscripciones digitales actualizadas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OJD ha publicado los primeros datos de su servicio de auditor\u00eda de muros de pago de medios digitales. <\/p>\n","protected":false},"author":29,"featured_media":201084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34],"class_list":["post-201079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Pa\u00eds, La Vanguardia y eldiario.es, primeros medios con muros auditados<\/title>\n<meta name=\"description\" content=\"OJD ha publicado los primeros datos de su servicio de auditor\u00eda de muros de pago de medios digitales: El Pa\u00eds, La Vanguardia y eldiario.es\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=201079\" 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