{"id":201075,"date":"2024-06-20T16:05:11","date_gmt":"2024-06-20T14:05:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=201075"},"modified":"2024-06-20T16:05:11","modified_gmt":"2024-06-20T14:05:11","slug":"el-operador-movil-lowi-renueva-alianza-agencia-sra-rushmore","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=201075","title":{"rendered":"El operador m\u00f3vil Lowi renueva su alianza con la agencia Sra. Rushmore"},"content":{"rendered":"<p><strong>La marca de telefon\u00eda Lowi, operador m\u00f3vil propiedad de Vodafone, renueva su compromiso con la agencia madrile\u00f1a Sra. Rushmore, reafirmando as\u00ed una combinaci\u00f3n marca-agencia y reforzando una alianza que comenz\u00f3 hace una d\u00e9cada.<\/strong><\/p>\n<p>La realidad es que<strong> Sra. Rushmore<\/strong> fue la responsable creativa detr\u00e1s del lanzamiento inicial de la marca <strong>Lowi<\/strong> en 2014. No obstante, en el proceso de selecci\u00f3n, convocado en el mes de marzo, tambi\u00e9n participaron las agencias <strong>China, El Ruso de Rocky y TBWA.<\/strong><\/p>\n<p>Desde el nacimiento de <strong>Lowi, Sra. Rushmore<\/strong> ha desempe\u00f1ado un papel fundamental en el \u00e9xito y la identidad de la marca de telefon\u00eda, <strong>desarrollando desde su <em>naming<\/em> e identidad visual hasta su estrategia integral de comunicaci\u00f3n.<\/strong> Este binomio no solo representa un testimonio de \u00e9xito conjunto, sino tambi\u00e9n un compromiso renovado para seguir construyendo una marca din\u00e1mica y relevante en un entorno digitalmente conectado para los pr\u00f3ximos a\u00f1os.<\/p>\n<p>\u201cRenovar nuestro compromiso con <strong>Lowi<\/strong> es una gran noticia. Es un placer trabajar con una marca que apuesta por la innovaci\u00f3n y desaf\u00eda las normas de lo convencional. Estamos felices por el camino que tenemos por delante en el que seguiremos disfrutando juntos\u201d, declara <strong>Eva Guti\u00e9rrez<\/strong>, CEO de <strong>Sra. Rushmore.<\/strong><\/p>\n<p>En esta nueva etapa,<strong> Lowi y Sra. Rushmore continuar\u00e1n construyendo una marca fuerte y atractiva<\/strong>, capaz de resonar y mantenerse a la vanguardia de los cambios en la industria de las telecomunicaciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta nueva alianza sucede 10 a\u00f1os despu\u00e9s de que Sra. Rushmore estuviera detr\u00e1s del lanzamiento inicial de la marca, en 2014.<\/p>\n","protected":false},"author":10966,"featured_media":201076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-201075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El operador m\u00f3vil Lowi renueva su alianza con la agencia Sra. Rushmore<\/title>\n<meta name=\"description\" content=\"Esta nueva alianza sucede 10 a\u00f1os despu\u00e9s de que Sra. 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