{"id":200937,"date":"2024-06-19T12:41:35","date_gmt":"2024-06-19T10:41:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=200937"},"modified":"2024-06-25T12:18:02","modified_gmt":"2024-06-25T10:18:02","slug":"espana-sumo-ocho-metales-mas-al-casillero-de-cannes-lions-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=200937","title":{"rendered":"Espa\u00f1a sum\u00f3 ocho metales m\u00e1s al casillero de Cannes Lions 2024"},"content":{"rendered":"<p><b>La segunda ceremonia de entrega de premios del certamen publicitario Cannes Lions 2024, celebrada el 18 junio, entreg\u00f3 ocho premios al equipo espa\u00f1ol (cuatro oros, una plata y tres bronces), correspondientes a las categor\u00edas de Entertainment y Craft. En total, suma ya 18 metales.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En esta 71 edici\u00f3n, destaca el Gran Premio Entertainment Lions entregado a<strong> Creative X, Palo Alto y Modern Arts por el <\/strong><\/span><strong><a href=\"https:\/\/www.youtube.com\/watch?v=w4Je_kVHDzg\" target=\"_blank\" rel=\"noopener\">documental <\/a><\/strong><span style=\"font-weight: 400;\"><strong>\u2018We are ayenda\u2019 para WhatsApp<\/strong>. Esta obra cuenta la historia del equipo nacional femenino de f\u00fatbol de Afganist\u00e1n que utiliz\u00f3 el servicio de mensajer\u00eda cifrada para poder huir del pa\u00eds despu\u00e9s de que los talibanes tomaron el control en 2021. Tambi\u00e9n recibi\u00f3 distintos premios durante la gala.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"We Are Ayenda | Official Trailer | WhatsApp\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xeawAh2EM3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s premios fueron destinados a visibilizar y generar debate en torno al deporte femenino, en concreto el f\u00fatbol, recibiendo otro GP <\/span><b>\u2018WoMen\u2019s Football\u2019 <\/b><span style=\"font-weight: 400;\">de Marcel (Par\u00eds) para Orange, en la categor\u00eda de Entertainment Lions for Sport.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Orange - la Compil des Bleues (English version)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QVNZRHIZVL8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><strong>Palmar\u00e9s nacional (18 de junio)<\/strong><\/h2>\n<p>A continuaci\u00f3n, los premios espa\u00f1oles y los GP entregados durante la segunda ceremonia de Cannes Lions 2024.<\/p>\n<h3><b>Entertainment Lions<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018We are ayenda\u2019 para WhatsApp por Creative X, Palo Alto y Modern Arts (Los \u00c1ngeles).\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Alcaraz Signs\u2019 de DAVID Madrid para Netflix.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"Anuncio Carlos Alcaraz | Netflix Espa\u00f1a\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Nbz93TxQcMs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>Entertainment Lions for Gaming<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.adforum.com\/creative-work\/ad\/player\/34693818\/the-everyday-tactician\/xbox-game-pass\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Everyday Tactician<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Xbox Games Pass de McCann \/(Londres).<\/span><\/li>\n<\/ul>\n<h3><b>Entertainment Lions for Sport<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=QVNZRHIZVL8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WoMen\u2019s Football<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Orange de Marcel (Par\u00eds).<\/span><\/li>\n<\/ul>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Oliveira dos cen anos\u2019 de Real Club Celta y Visit Little Spain para Real Club Celta. Es el himno centenario del equipo, con la colaboraci\u00f3n del cantante C. Tangana.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"C. Tangana - Oliveira Dos Cen Anos (Video Oficial)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/d_6f0JQOfM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>Entertainment Lions for Music<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=PJ224pZN140\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Errata at 88<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Diageo de AlmapBBDO (S\u00e3o Paulo).<\/span><\/li>\n<\/ul>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Oliveira dos cen anos\u2019 de Real Club Celta y Visit Little Spain para Real Club Celta.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Craft Design\u00a0\u00a0<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.instagram.com\/p\/C0xV4vJouVi\/?hl=es\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sightwalks<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Sol Cement de Circus Grey (Lima).<\/span><\/li>\n<\/ul>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=TwUoVh4-NhM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Samsung impulse<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Samsung de Cheil Worldwide Madrid.<\/span><\/li>\n<\/ul>\n<h3><b>Digital Craft<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=S5cwFexXTHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spreadbeats<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Spotify de FCB (Nueva York).<\/span><\/li>\n<\/ul>\n<h3><b>Film Craft<\/b><\/h3>\n<p><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=_6nrxq2cH8Q\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Square Meter<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Hornbach D.I.Y. \/ Home Improvement Stores de Heimat\\TBWA (Berl\u00edn).\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Oro<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Oliveira dos cen anos\u2019 de Real Club Celta y Visit Little Spain para Real Club Celta.<\/span><\/li>\n<\/ul>\n<p><b>Plata<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=NE345VgZcnE&amp;t=2s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Find your summer<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Magnum de LOLA MullenLowe Madrid.<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=B2VKSbGf1mg\"><span style=\"font-weight: 400;\">Robbery<\/span><\/a><span style=\"font-weight: 400;\">\u2019 de LOLA MullenLowe Madrid para LYNX.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"LYNX | ROBBERY\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/B2VKSbGf1mg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><b>Industry Craft Lions<\/b><\/p>\n<p><b><br \/>\n<\/b><b>Gran Premio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.instagram.com\/scholzandfriends\/p\/C2kTU9TN3wN\/?img_index=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The 100th Edition<\/span><\/a><span style=\"font-weight: 400;\">\u2019 para Frankfurter Allgemeine Zeitung de Scholz &amp; Friends (Berl\u00edn).<\/span><\/li>\n<\/ul>\n<p><b>Bronce<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018Find your summer\u2019 para Magnum de LOLA MullenLowe Madrid.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El festival Cannes Lions se celebra del 17 al 21 de junio, en la ciudad francesa de Cannes.\u00a0<\/span><\/p>\n<hr \/>\n<pre><strong>Resto de Galas:<\/strong>\r\n<a href=\"https:\/\/ipmark.com\/espana-recoge-10-premios-en-la-primera-gala-de-cannes-lions-2024\/\" target=\"_blank\" rel=\"noopener\">Primera ceremonia (17 junio)<\/a>.<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Las agencias espa\u00f1olas alcanzan ya 18 metales, despu\u00e9s de celebrarse las dos primeras galas de entrega de premios. Destacan, los tres oros entregados a la campa\u00f1a \u2018Oliveira dos cen anos\u2019 del Real Club Celta y Visit Little Spain.<\/p>\n","protected":false},"author":30,"featured_media":200944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977,2114,2341],"class_list":["post-200937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a sum\u00f3 ocho metales m\u00e1s al casillero de Cannes Lions 2024<\/title>\n<meta name=\"description\" content=\"Las agencias espa\u00f1olas alcanzan ya 18 metales, despu\u00e9s de celebrarse las dos primeras galas de entrega de premios.\" \/>\n<meta name=\"robots\" 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