{"id":200709,"date":"2024-06-18T12:15:13","date_gmt":"2024-06-18T10:15:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=200709"},"modified":"2024-06-18T12:25:53","modified_gmt":"2024-06-18T10:25:53","slug":"zalando-estrena-campana-para-animar-a-la-sociedad-a-practicar-deporte","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=200709","title":{"rendered":"Zalando invita a la sociedad a tener un estilo de vida activo"},"content":{"rendered":"<p><b>La plataforma alemana de moda y estilo de vida Zalando ha estrenado la campa\u00f1a \u2018Lo mejor est\u00e1 por llegar\u2019 para animar a los espa\u00f1oles a lanzarse sin miedo a practicar deporte, superando miedos y complejos.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, la compa\u00f1\u00eda ha elegido a <\/span><b>Alexia Putellas<\/b><span style=\"font-weight: 400;\">, capitana del FC Barcelona Femenino y de la selecci\u00f3n espa\u00f1ola de f\u00fatbol femenino; <\/span><b>Robert Lewandowski<\/b><span style=\"font-weight: 400;\">, futbolista del FC Barcelona; la empresaria de moda y fitness <\/span><b>Caro Daur<\/b><span style=\"font-weight: 400;\">; la estrella de los esports <\/span><b>Ebru \u00d6nal <\/b><span style=\"font-weight: 400;\">y el artista nominado a los Grammy <\/span><b>Pusha T<\/b><span style=\"font-weight: 400;\">. Figuras relevantes que buscan inspirar a la sociedad a tener un estilo de vida activo.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Your best is yet to come I  Summer of Sports I Zalando\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WODfcy6kBwc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Alexia Putellas ha se\u00f1alado que la campa\u00f1a \u201ces un llamamiento para que todo el mundo persiga sus sue\u00f1os sin descanso. El mensaje &#8216;Lo mejor est\u00e1 por llegar&#8217; refleja mi trayectoria en el f\u00fatbol: <\/span><b>siempre esforz\u00e1ndome, siempre avanzando, siempre intentando elevar el f\u00fatbol femenino tanto como pueda.<\/b><span style=\"font-weight: 400;\"> El f\u00fatbol me ha ense\u00f1ado que la grandeza es un proceso\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo publicitario, que se estren\u00f3 el pasado 1 de junio y estar\u00e1 activo durante 12 semanas en todos los mercados de Zalando, a trav\u00e9s de formatos OOH, DOOH, Social Paid, Onsite, App, Newsletters y canales sociales propios. <\/span><b>VaynerMedia<\/b><span style=\"font-weight: 400;\">, la agencia creativa y de medios encargada de la campa\u00f1a.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7t0CJlIAHB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/C7t0CJlIAHB\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Alexia Putellas (@alexiaputellas)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h3><b>Primera colecci\u00f3n de moda adaptativa\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Con el objetivo de darle mayor protagonismo a su categor\u00eda de Deportes, Zalando ha lanzado su primera colecci\u00f3n de deporte de moda adaptativa a trav\u00e9s de sus marcas propias<\/span><b> Pier One Sports y Even&amp;Odd<\/b><span style=\"font-weight: 400;\">, con el fin de crear prendas inclusivas. Uno de sus principales retos que se encuentran las personas con discapacidad es el de encontrar ropa deportiva a la moda, funcional y asequible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La colecci\u00f3n, que consta de 14 prendas, ha sido dise\u00f1ada para ofrecer prendas funcionales, elegantes y c\u00f3modas. Han sido creados junto a <\/span><b>Ottobock<\/b><span style=\"font-weight: 400;\">, compa\u00f1\u00eda de tecnolog\u00eda sanitaria y prot\u00e9sica. La <\/span><b>atleta Fiona Pinar<\/b><span style=\"font-weight: 400;\"> tambi\u00e9n aparece en la campa\u00f1a de presentaci\u00f3n de la colecci\u00f3n, en la que se observa la ropa deportiva adaptativa.<\/span><\/p>\n<figure id=\"attachment_200714\" aria-describedby=\"caption-attachment-200714\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-200714\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa.jpg\" alt=\"\" width=\"600\" height=\"563\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa-300x282.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa-100x94.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa-24x24.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa-36x34.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/campana-zalando-nueva-coleccion-moda-adaptativa-48x45.jpg 48w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-200714\" class=\"wp-caption-text\">Fiona Pinar.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el t\u00edtulo de \u2018Lo mejor est\u00e1 por llegar\u2019, este trabajo publicitario est\u00e1 protagonizado por Alexia Putellas, Robert Lewandowski, Caro Daur, Ebru \u00d6nal y Pusha T.<\/p>\n","protected":false},"author":30,"featured_media":200713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-200709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando estrena campa\u00f1a para animar a la sociedad a practicar deporte<\/title>\n<meta name=\"description\" content=\"Bajo el t\u00edtulo de \u2018Lo mejor est\u00e1 por llegar\u2019, este trabajo publicitario est\u00e1 protagonizado por Alexia Putellas, Robert Lewandowski, Caro Daur, Ebru \u00d6nal y Pusha T.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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