{"id":200518,"date":"2024-06-17T12:46:22","date_gmt":"2024-06-17T10:46:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=200518"},"modified":"2024-06-17T17:44:43","modified_gmt":"2024-06-17T15:44:43","slug":"usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=200518","title":{"rendered":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales"},"content":{"rendered":"<p><strong>Las redes sociales se convierten en un punto de venta m\u00e1s para la mitad de consumidores j\u00f3venes en Espa\u00f1a. Un 53% de la generaci\u00f3n millennial y un 50% de la generaci\u00f3n Z afirman haber realizado alguna compra por este canal en los \u00faltimos doce meses.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son algunas de las conclusiones del informe Adyen Index: Retail Report 2024 de la firma de pagos Adyen, que apuntan al crecimiento de las redes sociales como un canal de compra online m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan los datos presentados en dicho estudio,<strong> un 53% de usuarios de la generaci\u00f3n millennial y un 50% de encuestados de la generaci\u00f3n Z<\/strong> ha realizado alguna compra a trav\u00e9s de redes sociales en el \u00faltimo a\u00f1o, <strong>un 20% y un 28% m\u00e1s<\/strong>, respectivamente, frente al porcentaje registrado en 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aumenta tambi\u00e9n el n\u00famero de usuarios de la generaci\u00f3n X que han comprado alguna vez por este canal, dos puntos porcentuales m\u00e1s hasta el 35%, aunque retrocede en el caso de la generaci\u00f3n baby-boom, que pasa del 32% en 2022 al 21% en 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros. <strong>Facebook Marketplace es la opci\u00f3n m\u00e1s elegida, aunque en el caso de la generaci\u00f3n Z es Instagram. Les sigue TikTok Shop como tercera opci\u00f3n.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCreemos que la creciente popularidad de las redes sociales como plataformas para comprar podr\u00eda deberse a la mejora de las capacidades de los algoritmos, que muestran a los consumidores lo que les interesa y pueden convertirlos en bienes y servicios adquiribles\u201d, comenta <strong>Juan Jos\u00e9 Llorente<\/strong>, <em>country manager<\/em> de <strong>Adyen Espa\u00f1a y Portugal.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de la mayor disponibilidad de los usuarios a comprar por redes sociales, son todav\u00eda pocas las firmas Retail en vender en este canal, como muestra que s\u00ed lo hagan un 36% de retailers encuestados. Salud y belleza (52%), reformas del hogar (48%) y moda de lujo (38%) son los sectores en los que se registra mayor actividad.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.<\/p>\n","protected":false},"author":29,"featured_media":200520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,148],"class_list":["post-200518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales<\/title>\n<meta name=\"description\" content=\"De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=200518\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales\" \/>\n<meta property=\"og:description\" content=\"De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=200518\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-17T10:46:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-17T15:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales\",\"datePublished\":\"2024-06-17T10:46:22+00:00\",\"dateModified\":\"2024-06-17T15:44:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518\"},\"wordCount\":349,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg\",\"keywords\":[\"ecommerce\",\"social media\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=200518\",\"name\":\"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg\",\"datePublished\":\"2024-06-17T10:46:22+00:00\",\"dateModified\":\"2024-06-17T15:44:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=200518\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg\",\"width\":800,\"height\":445,\"caption\":\"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=200518#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales","description":"De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=200518","og_locale":"es_ES","og_type":"article","og_title":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales","og_description":"De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.","og_url":"https:\/\/ipmark.com\/?p=200518","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-06-17T10:46:22+00:00","article_modified_time":"2024-06-17T15:44:43+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=200518#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=200518"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales","datePublished":"2024-06-17T10:46:22+00:00","dateModified":"2024-06-17T15:44:43+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=200518"},"wordCount":349,"image":{"@id":"https:\/\/ipmark.com\/?p=200518#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg","keywords":["ecommerce","social media"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=200518","url":"https:\/\/ipmark.com\/?p=200518","name":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=200518#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=200518#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg","datePublished":"2024-06-17T10:46:22+00:00","dateModified":"2024-06-17T15:44:43+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"De media, se realizan compras por redes sociales tres veces al mes, con un ticket medio por compra de 141,19 euros.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=200518#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=200518"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=200518#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/usuarios-gen-z-y-millennial-mas-propensos-comprar-redes-sociales.jpg","width":800,"height":445,"caption":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=200518#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Los usuarios gen Z y millennial, los m\u00e1s propensos a comprar en redes sociales"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/200518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200518"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/200518\/revisions"}],"predecessor-version":[{"id":200592,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/200518\/revisions\/200592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/200520"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}