{"id":200484,"date":"2024-06-17T10:06:10","date_gmt":"2024-06-17T08:06:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=200484"},"modified":"2024-06-17T17:47:48","modified_gmt":"2024-06-17T15:47:48","slug":"yslandia-nueva-agencia-creativa-para-hogares-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=200484","title":{"rendered":"Yslandia, nueva agencia creativa para Hogares Group"},"content":{"rendered":"<p><strong>Hogares Group es fundada en 2022 por profesionales con gran experiencia y solvencia en el sector inmobiliario, que apuestan por la innovaci\u00f3n como clave para mejorar la experiencia de cliente en la compra y\/o venta de una vivienda. En solo dos a\u00f1os ya cuenta con m\u00e1s de 250 empleados en 42 oficinas en la Comunidad de Madrid y alrededores. <\/strong><\/p>\n<p>Su plan de expansi\u00f3n es ambicioso y est\u00e1 construido sobre un modelo de negocio al servicio de la calidad, del que destaca la gesti\u00f3n de sus franquicias. Tras convocar un concurso, al que concurrieron otras dos agencias,<strong> Yslandia<\/strong> fue seleccionada para <strong>la definici\u00f3n de la identidad de marca, la estrategia de comunicaci\u00f3n, la creaci\u00f3n de campa\u00f1as, la gesti\u00f3n de redes sociales y el desarrollo web. <\/strong><\/p>\n<p>En palabras de <strong>Bel\u00e9n Pe\u00f1a<\/strong>, directora general de clientes y marca de <strong>Yslandia<\/strong>: \u201cFue un concurso con varias sesiones de trabajo antes de la presentaci\u00f3n, que nos permitieron conocerlos mejor y nos ayudaron a desarrollar una propuesta m\u00e1s acertada\u00bb.<\/p>\n<p>\u00abDesde el principio nos entendimos muy bien y lo que m\u00e1s nos enamor\u00f3 del proyecto fue la ilusi\u00f3n, la determinaci\u00f3n y la valent\u00eda de los fundadores por cambiar las reglas del juego del sector y hacer las cosas de manera diferente, siempre en beneficio del cliente\u201d, contin\u00faa <strong>Bel\u00e9n Pe\u00f1a<\/strong>, de <strong>Yslandia.<\/strong><\/p>\n<p>Para <strong>Nacho Mu\u00f1oz del Toro<\/strong>, director de marketing de <strong>Hogares Group<\/strong>: \u201cYslandia es el mejor partner posible y en estos primeros meses de trabajo ya se percibe una total sinton\u00eda, haciendo equipo para alcanzar los objetivos de la compa\u00f1\u00eda\u201d.<\/p>\n<p>Por su parte, <strong>Mar\u00eda Imedio<\/strong>, directora global del proyecto en<strong> Yslandia<\/strong> afirma: \u201cQue hayan confiado en nosotros para acompa\u00f1arlos, ayudarlos a construir la marca y crecer, es una responsabilidad que asumimos con total compromiso. Hemos formado un equipo con todos los ingredientes para estar a la altura de las expectativas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su plan de expansi\u00f3n es ambicioso y est\u00e1 construido sobre un modelo de negocio al servicio de la calidad, del que destaca la gesti\u00f3n de sus franquicias.<\/p>\n","protected":false},"author":10966,"featured_media":200486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2225,598],"class_list":["post-200484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-branding","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yslandia, nueva agencia creativa para Hogares Group - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=200484\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yslandia, nueva agencia creativa para Hogares Group - 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