{"id":200474,"date":"2024-06-17T09:17:28","date_gmt":"2024-06-17T07:17:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=200474"},"modified":"2024-06-18T09:15:50","modified_gmt":"2024-06-18T07:15:50","slug":"renfe-presenta-poesia-para-poner-en-valor-la-experiencia-de-viajar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=200474","title":{"rendered":"Renfe lanza &#8216;Poes\u00eda&#8217; para exaltar la experiencia de viajar"},"content":{"rendered":"<p><strong>Renfe, la compa\u00f1\u00eda ferroviaria espa\u00f1ola, lanza una nueva campa\u00f1a en colaboraci\u00f3n con la agencia creativa Sra. Rushmore. Bajo el t\u00edtulo &#8216;Poes\u00eda&#8217;, esta campa\u00f1a nos invita a reflexionar acerca del valor de cosas que van m\u00e1s all\u00e1 de la mera rentabilidad econ\u00f3mica.<\/strong><\/p>\n<p>La pieza culmina con un mensaje poderoso: \u201cEn un mundo obsesionado por la rentabilidad econ\u00f3mica, es esencial reconocer la importancia de mirar m\u00e1s all\u00e1. La superposici\u00f3n final del anuncio proclama: <strong>\u00abEl tren que va m\u00e1s all\u00e1 de la rentabilidad. Renfe. Tu tren\u00bb.<\/strong><\/p>\n<p>Con esta iniciativa,<strong> Renfe busca destacar los aspectos emocionales y experienciales de viajar<\/strong>, compa\u00f1\u00eda que nace y ve el futuro m\u00e1s all\u00e1 de mera rentabilidad econ\u00f3mica. Adem\u00e1s, de la pieza audiovisual, producida por<strong> Lee Films<\/strong> en colaboraci\u00f3n con <strong>Hogarth<\/strong>, bajo la producci\u00f3n de Noelia Lobo y la realizaci\u00f3n de <strong>Marc Ortiz,<\/strong> la campa\u00f1a \u00a0incluye un plan de comunicaci\u00f3n con desarrollo en radio, exterior y plataformas digitales.<\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;Poes\u00eda&#039;, la nueva campa\u00f1a de Renfe\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jOivQWR8kVo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a ha sido creada en colaboraci\u00f3n con la agencia creativa Sra. Rushmore y producida por Lee Films.<\/p>\n","protected":false},"author":10966,"featured_media":200478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-200474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renfe lanza &#039;Poes\u00eda&#039; para exaltar la experiencia de viajar - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=200474\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renfe lanza &#039;Poes\u00eda&#039; para exaltar la experiencia de viajar - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La nueva campa\u00f1a ha sido creada en colaboraci\u00f3n con la agencia creativa Sra. 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