{"id":199583,"date":"2024-06-10T13:46:24","date_gmt":"2024-06-10T11:46:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=199583"},"modified":"2024-06-10T17:12:53","modified_gmt":"2024-06-10T15:12:53","slug":"wekiwi-lanza-accion-street-marketing-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=199583","title":{"rendered":"Wekiwi lanza una acci\u00f3n de street marketing para renovar la energ\u00eda de los madrile\u00f1os"},"content":{"rendered":"<p><strong>Wekiwi, la comercializadora de energ\u00eda italiana que lleg\u00f3 a Espa\u00f1a en 2023, desarrolla una campa\u00f1a de street marketing en pleno centro de Madrid para buscar reconocimiento y notoriedad de la marca por parte del p\u00fablico.\u00a0<\/strong><\/p>\n<p><strong>Wekiwi<\/strong>\u00a0 dio paso a \u201cel vidente\u201d, una instalaci\u00f3n pop-up durante la tarde del 6 de junio en la peatonal plaza de Chueca de Madrid que<strong> invit\u00f3 a curiosos y atrevidos a renovar todas sus energ\u00edas a trav\u00e9s de una consulta tarotista<\/strong> que pretendi\u00f3 conectar con la particular mirada de la comercializadora energ\u00e9tica y su actual <em>tagline<\/em> de marca \u201csi no te gusta tu energ\u00eda, dale la vuelta.\u201d<\/p>\n<p>\u201c[&#8230;] Esta acci\u00f3n de marketing en la calle pretende ser eso, una manera en la que nuestra filosof\u00eda conecte con ellos desde una mirada divertida a trav\u00e9s de un juego de palabras en el que la energ\u00eda lo es todo. Si nuestros potenciales clientes son capaces de adivinar su futuro conoci\u00e9ndonos y conociendo a nuestro adivino, estamos seguros de desear\u00e1n renovar todas sus energ\u00edas\u00bb, manifiesta <strong>Mar Herrero<\/strong>,\u00a0 <em>chief marketing officer<\/em> de <strong>Wekiwi en Espa\u00f1a.<\/strong><\/p>\n<h2>El cliente, en el centro de todo.<\/h2>\n<p>El planteamiento inicial con el que <strong>Wekiwi<\/strong> aterriz\u00f3 en el mercado italiano en 2016, y posteriormente en el franc\u00e9s y espa\u00f1ol y se ha sustentado en un <strong>modo diferencial de comprender el paradigma <\/strong>que reg\u00eda la relaci\u00f3n, hasta ese momento <strong>entre los consumidores y las empresas comercializadoras de energ\u00eda.<\/strong><\/p>\n<p>De este modo, revolucionando la manera en la que los clientes son capaces de abonar su consumo energ\u00e9tico (con tarifas que les conceden la potestad y autonom\u00eda para pagar por adelantado sus facturas y no cuando finaliza el mes), <strong>la compa\u00f1\u00eda ha logrado transformar el modelo tradicional de relaci\u00f3n y empoderar a una base de consumidores<\/strong>, cada vez mayor, a trav\u00e9s de una nueva mirada que busca conectar con los mismos para lograr conciencias energ\u00e9ticas mucho m\u00e1s sostenibles, controladas y comprensibles por su parte.<\/p>\n<p><strong>La presencia de Wekiwi en la calle, el 6 de junio, a trav\u00e9s de esta campa\u00f1a de marketing experiencial\u00a0 que ha contado con la agencia creativa Flecher.<\/strong> Con esta acci\u00f3n se <strong>invita a los viandantes a renovar sus energ\u00edas<\/strong> como una forma de\u00a0 seguir generando espacios de comentario, cambio y reflexi\u00f3n desde un punto de vista divertido y original respecto al rol que todas las personas tienen. Esto puede llegar a tener, frente a un mercado tan (aparentemente) voraz y poco atractivo como el del acceso a sus proveedores y servicios de energ\u00eda en el hogar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wekiwi\u00a0 dio paso a \u201cel vidente\u201d, una instalaci\u00f3n pop-up que durante el 6 de junio lleg\u00f3 a la plaza de Chueca de Madrid para invitar a todos a  renovar todas sus energ\u00edas.<\/p>\n","protected":false},"author":10966,"featured_media":199589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-199583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wekiwi lanza una acci\u00f3n de street 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