{"id":199551,"date":"2024-06-10T12:04:08","date_gmt":"2024-06-10T10:04:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=199551"},"modified":"2024-06-10T16:57:27","modified_gmt":"2024-06-10T14:57:27","slug":"samsung-ads-lanza-smart-outcomes-para-optimizar-campanas-ctv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=199551","title":{"rendered":"Samsung Ads lanza Smart Outcomes para optimizar campa\u00f1as CTV"},"content":{"rendered":"<p><strong>Samsung Ads Europe, la divisi\u00f3n publicitaria de Samsung Electronics, ha anunciado el lanzamiento de Smart Outcomes, una nueva soluci\u00f3n publicitaria basada en aprendizaje autom\u00e1tico (machine learning) que permite a los anunciantes optimizar de forma autom\u00e1tica las campa\u00f1as de Televisi\u00f3n Conectada (CTV).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han informado desde la compa\u00f1\u00eda, la nueva soluci\u00f3n de Samsung Ads<strong> emplea machine learning y un modelo de similitud avanzado (look-alike modelling) para ayudar a los anunciantes a lograr mejores resultados en sus campa\u00f1as de CTV<\/strong>, como un mejor alcance, promoci\u00f3n de contenidos y captaci\u00f3n de clientes. Ello es posible gracias a los datos de los m\u00e1s de 60 millones de televisores inteligentes de Samsung distribuidos en Europa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos responsables de la publicidad siempre est\u00e1n buscando una mayor eficiencia y, con Smart Outcomes, disponen de una herramienta para optimizar sus campa\u00f1as, basada en un conjunto de datos inteligentes para lograr la mejor soluci\u00f3n a largo plazo\u201d, ha destacado <strong>Matt Bryan<\/strong>, director de analytics &amp; insights de<strong> Samsung Ads Europe.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos continuamente explorando c\u00f3mo las tecnolog\u00edas de machine learning pueden mejorar las capacidades de optimizaci\u00f3n dentro de CTV para ofrecer un mayor impacto a los anunciantes con los que trabajamos\u201d, comenta <strong>Minai Bui<\/strong>, director de marketing de producto de <strong>Samsung Ads Europe.<\/strong> \u201cSmart Outcomes es nuestra innovaci\u00f3n m\u00e1s reciente y permitir\u00e1 a los anunciantes aumentar la efectividad y eficacia de sus inversiones en CTV con Samsung\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart Outcomes identifica distintos grupos de p\u00fablico objetivo a trav\u00e9s de un amplio dataset que incluye los datos procedentes del Reconocimiento Autom\u00e1tico de Contenido (ACR) de Samsung Ads, hardware, gaming y datos hist\u00f3ricos de interacci\u00f3n de campa\u00f1as, as\u00ed como datos de terceros de proveedores y datos de clientes de anunciantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de una audiencia inicial representativa del p\u00fablico objetivo del anunciante, <strong>el modelo de similitud busca y encuentra dispositivos que muestren un comportamiento similar.<\/strong> Una vez activados,<strong> los algoritmos basados en machine learning de la soluci\u00f3n aprender\u00e1n de forma continua y optimizar\u00e1n la entrega a lo largo de la campa\u00f1a<\/strong>. Estos algoritmos tambi\u00e9n pueden aplicarse a los conjuntos de first-party data de los anunciantes, incorporados a trav\u00e9s de un data clean room.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los primeros anunciantes en probarlo ha sido <strong>Sky Italia<\/strong>. Entre los resultados conseguidos, destacan el <strong>aumento del 78% de las descargas de su app y una reducci\u00f3n del 27% del coste por conversi\u00f3n.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva soluci\u00f3n de Samsung Ads est\u00e1 disponible en Espa\u00f1a, Reino Unido, Alemania, Austria, Suiza, Francia e Italia tanto para campa\u00f1as gestionadas directamente como las de program\u00e1tica. Otros mercados globales de Samsung, como Am\u00e9rica y APAC, tambi\u00e9n son compatibles con la soluci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva soluci\u00f3n usa algoritmos de machine learning y \u2018look-alike modelling\u2019 para identificar a las mejores audiencias para una campa\u00f1a CTV.<\/p>\n","protected":false},"author":29,"featured_media":199555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,2341,194],"class_list":["post-199551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung Ads lanza Smart Outcomes para optimizar campa\u00f1as 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