{"id":199524,"date":"2024-06-10T09:25:13","date_gmt":"2024-06-10T07:25:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=199524"},"modified":"2024-06-10T17:42:43","modified_gmt":"2024-06-10T15:42:43","slug":"fomo-q-fripozo-quita-presion-hora-perderse-planes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=199524","title":{"rendered":"&#8216;FOMO con Q&#8217;, de Fripozo, quita presi\u00f3n a la hora de perderse planes"},"content":{"rendered":"<p><strong>Fripozo lanza una nueva campa\u00f1a para acercarse a los j\u00f3venes de 25 a 35 a\u00f1os y juega con el concepto de FOMO. Bajo el nombre \u00abFOMQ\u00bb, la marca de utlra-congelados hace uso de la s\u00e1tira y el humor para recordar que no hay que perderse uno de sus planes.<\/strong><\/p>\n<p>\u201cVivimos en una sociedad estresada, en la que queremos vivir todas las experiencias, nos hiperplanificamos, como se pudo ver en el lleno de Dani Mart\u00edn para su gira de diciembre 2025, nos da p\u00e1nico perdernos un plan y todo esto termina suponiendo mayor estr\u00e9s y frustraci\u00f3n\u201d, explica <strong>Guillermo L\u00e1zaro<\/strong>, director general de <strong>BTOB.<\/strong><\/p>\n<p>Bajo esta premisa y de la mano de la agencia indie integrada, <strong>BTOB<\/strong>, <strong>Fripozo quiere quitar presi\u00f3n sobre estas cosas y recordar que siempre podr\u00e1n tirar de fripozos para seguir acumulando experiencias.<\/strong> \u201cEl proceso creativo con esta campa\u00f1a ha sido fant\u00e1stico: desde la inmersi\u00f3n profunda en los<em> insights<\/em> del target con los<em> focus groups<\/em> de BTOB hasta las rutas creativas y el concepto <strong>FOMO\/FOMQ<\/strong> que nos presentaron [&#8230;], explica<strong> Adolfo Sujat\u00f3vich<\/strong>, director de marketing de la compa\u00f1\u00eda.<\/p>\n<p><strong>Fripozo quiere seguir reivindicando esas quedadas en las que su target mejora su bienestar emocional al rodearse de los suyos<\/strong> y disfrutar de unos buenos fripozos. Esta campa\u00f1a integrada cuenta con spot digital para YouTube, v\u00eddeo contextual, campa\u00f1a en<strong> redes sociales, TV conectada (Netflix)<\/strong>, <em>brand day<\/em> en <strong>los 40 Principales y As.com,<\/strong> campa\u00f1as con influencers y una colaboraci\u00f3n especial con <strong>Galder Varas<\/strong> como embajador de marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"FOMQ Fripozo Origen de las Mejores Quedadas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tqR6Csyamzk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca lanza una nueva campa\u00f1a para acercarse a los j\u00f3venes de 25 a 35 a\u00f1os y juega con el concepto de FOMO.<\/p>\n","protected":false},"author":10966,"featured_media":199529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-199524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;FOMO con Q&#039; de Fripozo quita presi\u00f3n a la hora de perderse planes<\/title>\n<meta name=\"description\" content=\"La marca lanza una nueva campa\u00f1a para acercarse a los j\u00f3venes de 25 a 35 a\u00f1os y juega con el concepto de FOMO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=199524\" \/>\n<meta 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