{"id":198854,"date":"2024-06-06T13:48:12","date_gmt":"2024-06-06T11:48:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=198854"},"modified":"2024-06-06T16:18:19","modified_gmt":"2024-06-06T14:18:19","slug":"lucas-rodriguez-chief-strategy-officer-mccan-worldgroup","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=198854","title":{"rendered":"Lucas Rodr\u00edguez, nuevo &#8216;chief strategy officer&#8217; de McCann Worldgroup"},"content":{"rendered":"<p>McCann Worldgroup anuncia la incorporaci\u00f3n de Lucas Rodr\u00edguez como nuevo <em>chief strategy officer<\/em> de la consultora en Espa\u00f1a. Rodr\u00edguez regresa as\u00ed a Espa\u00f1a para sumarse a la agencia y contribuir en la consolidaci\u00f3n de su posicionamiento dentro del \u00e1mbito estrat\u00e9gico y creativo.<\/p>\n<p><strong>Lucas Rodr\u00edguez<\/strong> reportar\u00e1 de forma directa a <strong>Luc\u00eda Angulo<\/strong>, CEO de <strong>McCann Worldgroup y McCann<\/strong> en Espa\u00f1a y liderar\u00e1 el equipo de estrategia del grupo, tanto de Madrid como de Barcelona, de la agencia, <strong>MRM, Craft y Futurebrand.<\/strong><\/p>\n<p>Vinculado al mundo de la estrategia durante m\u00e1s de 14 a\u00f1os, <strong>Lucas Rodr\u00edguez<\/strong> ha acumulado una vasta experiencia en el desarrollo de estrategias integradas de \u00e9xito para una amplia variedad de marcas y categor\u00edas de producto. Se une a <strong>McCann Worldgroup<\/strong> procedente de <strong>MullenLowe USA<\/strong>, donde hasta el momento se desempe\u00f1aba como <em>VP group strategy director<\/em>, tanto en NYC como en Los \u00c1ngeles, trabajando para marcas como <strong>Corona, E*TRADE, Grey Goose, Patr\u00f3n y Knoor.\u00a0<\/strong><\/p>\n<p>Anteriormente, fue <em>head of strategy<\/em> en<strong> LOLA MullenLowe Madrid<\/strong>, puesto que desempe\u00f1\u00f3 durante m\u00e1s de 3 a\u00f1os colaborando con cuentas como <strong>Magnum, PG Tips, Uber Eats y Pescanova. <\/strong>Su carrera profesional se inici\u00f3 en <strong>SCPF Miami<\/strong>, traslad\u00e1ndose posteriormente a New York, donde <strong>Lucas Rodr\u00edguez<\/strong> trabaj\u00f3 en las agencias <strong>StrawberryFrog y Rokkan.<\/strong><\/p>\n<p>El trabajo de <strong>Lucas Rodr\u00edguez<\/strong> ha sido galardonado en los cert\u00e1menes de creatividad y eficacia m\u00e1s prestigiosos del mundo.\u00a0 En relaci\u00f3n a este nuevo fichaje, <strong>Luc\u00eda Angulo<\/strong>, CEO de<strong> McCann Worldgroup<\/strong>, comenta: \u201cLa llegada de Lucas a McCann Worldgroup forma parte de una estrategia clara de trasversalidad en perfiles que puedan desempe\u00f1ar el trabajo de construcci\u00f3n de marcas duraderas en todas las agencias del grupo. [&#8230;] No puedo negar que su energ\u00eda y pasi\u00f3n por la creatividad contribuyeron claramente a que todo el equipo directivo lo eligiera como compa\u00f1ero. Es una persona vitamina\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rodr\u00edguez contribuir\u00e1 en la consolidaci\u00f3n del posicionamiento de la agencia dentro del \u00e1mbito estrat\u00e9gico y creativo.<\/p>\n","protected":false},"author":10966,"featured_media":198862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-198854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lucas Rodr\u00edguez, nuevo &#039;chief strategy officer&#039; de McCann Worldgroup<\/title>\n<meta name=\"description\" content=\"Rodr\u00edguez contribuir\u00e1 en la consolidaci\u00f3n del posicionamiento de la agencia dentro del \u00e1mbito estrat\u00e9gico y creativo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=198854\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lucas Rodr\u00edguez, nuevo &#039;chief strategy officer&#039; 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