{"id":198157,"date":"2024-06-03T14:05:11","date_gmt":"2024-06-03T12:05:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=198157"},"modified":"2024-06-03T17:46:04","modified_gmt":"2024-06-03T15:46:04","slug":"michelle-choe-nueva-presidenta-global-de-marca-vans","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=198157","title":{"rendered":"Michelle Choe, nueva presidenta de marca global de Vans"},"content":{"rendered":"<p><strong>La firma de moda deportiva Vans ha nombrado a Michelle Choe como nueva presidenta de marca global, tras haber formado parte del equipo directivo de Lululemon desde 2018. El nuevo cargo ser\u00e1 efectivo a partir del pr\u00f3ximo mes de julio.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Choe se une a Vans despu\u00e9s de cerca de 30 a\u00f1os liderando en dise\u00f1o y merchandising para marcas como<strong> Lululemon, Marc Jacobs, West Elm, Levi\u2019s o Gap.<\/strong> En la firma de moda canadiense, ocup\u00f3 el cargo de <em>chief product officer<\/em> (CPO) y form\u00f3 parte del equipo directivo desde 2018.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anteriormente, ocup\u00f3 varios puestos en Urban Outfitters, incluyendo el de directora ejecutiva de moda y accesorios de mujer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cChoe es una l\u00edder fuerte que se centra en insights de consumidor y tiene experiencia demostrada en impulsar la marca y traducirlo en resultados financieros\u201d, ha destacado <strong>Bracken Darrell<\/strong>, presidente y CEO de <strong>VF Corporation<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el \u00faltimo ejercicio fiscal, VF Corporation, propietaria de las marcas Vans y Timberland, experiment\u00f3 ca\u00edda de ventas en ambas ense\u00f1as de moda. Con una facturaci\u00f3n de 10.450 millones (-10%), las ventas de Vans se redujeron un 24% hasta los 2.790 millones, mientras que las de Timberland cayeron un 13% hasta los 1.560 millones.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procede de Lululemon, donde ejerc\u00eda como chief product officer y formaba parte del equipo directivo. <\/p>\n","protected":false},"author":29,"featured_media":198159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-198157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michelle Choe, nueva presidenta de marca global de Vans<\/title>\n<meta name=\"description\" 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