{"id":198137,"date":"2024-06-03T13:44:35","date_gmt":"2024-06-03T11:44:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=198137"},"modified":"2024-06-03T17:38:59","modified_gmt":"2024-06-03T15:38:59","slug":"quantcast-estrena-plataforma-publicitaria-para-empresas-de-cualquier-tamano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=198137","title":{"rendered":"Quantcast estrena plataforma publicitaria para anunciantes y agencias independientes"},"content":{"rendered":"<p><b>La compa\u00f1\u00eda especializada en program\u00e1tica y en inteligencia artificial, Quantcast, ha desarrollado una plataforma self-serve dise\u00f1ada para simplificar la publicidad en la internet abierta para anunciantes y agencias independientes.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con esta plataforma, se proporcionan<\/span><b> herramientas y conocimientos a empresas de cualquier tama\u00f1o <\/b><span style=\"font-weight: 400;\">que, anteriormente, estaban al alcance de grandes anunciantes. Este nuevo producto responde a la evoluci\u00f3n del marketing digital, marcado por la preocupaci\u00f3n por la privacidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ese sentido, la nueva plataforma permite una transici\u00f3n fluida a la publicidad sin cookies, se\u00f1alan en un comunicado. Esto garantiza que incluso \u201clos anunciantes independientes y las agencias puedan mantener la competitividad y la eficacia de sus iniciativas de marketing\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las principales caracter\u00edsticas de la nueva tecnolog\u00eda self-serve de Quantcast:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los usuarios tienen acceso a funcionalidades de <\/span><b>IA y machine learning<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Herramientas para <strong>configurar, gestionar y analizar las activaciones<\/strong> de las campa\u00f1as.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Soluciones cookieless,<\/strong> como herramientas de medici\u00f3n y segmentaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cNuestro objetivo es permitir a empresas de todos los tama\u00f1os llegar eficazmente a sus audiencias llevando la simplicidad y eficacia de los walled gardens a la amplia y diversa Internet Abierta\u201d, ha se\u00f1alado Konrad Feldman, CEO de Quantcast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma self-serve ya est\u00e1 disponible y cuenta con un soporte dedicado para ayudar a los nuevos usuarios a maximizar sus beneficios.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta nueva plataforma self-serve ofrece herramientas con IA y machine learning, as\u00ed como soluciones publicitarias para un futuro entorno sin cookies.<\/p>\n","protected":false},"author":30,"featured_media":198150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2227,2341,50],"class_list":["post-198137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quantcast estrena plataforma publicitaria para empresas de cualquier tama\u00f1o<\/title>\n<meta name=\"description\" content=\"Esta nueva plataforma self-serve ofrece herramientas con IA y machine learning, as\u00ed como soluciones publicitarias para un futuro entorno sin cookies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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