{"id":197044,"date":"2024-05-27T17:30:47","date_gmt":"2024-05-27T15:30:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=197044"},"modified":"2024-05-27T17:30:47","modified_gmt":"2024-05-27T15:30:47","slug":"kfc-reivindica-imitadores-destacar-autenticidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=197044","title":{"rendered":"KFC reivindica a sus \u2018imitadores\u2019 para destacar su autenticidad"},"content":{"rendered":"<p><strong>Desde sus inicios, KFC ha sido fuente de inspiraci\u00f3n para la restauraci\u00f3n alrededor del mundo. Su estilo y est\u00e9tica se ha replicado de forma m\u00e1s o menos exitosa. Ese <em>insight<\/em> es la esencia de la nueva campa\u00f1a creativa de la compa\u00f1\u00eda del Coronel Sanders, que convierte a los imitadores de la marca en \u2018embajadores\u2019 para potenciar su autenticidad.<\/strong><\/p>\n<p>La pieza recurre a im\u00e1genes de restaurantes y a las diferentes representaciones de su producto y emblem\u00e1tico cubo inspirados en la est\u00e9tica y la iconicidad de KFC, para reivindicar la superioridad de la receta inconfundible del Coronel Sanders. En la campa\u00f1a <strong>\u2018Estilo Kentucky\u2019<\/strong> se muestra una secuencia de locales, productos y puntos de venta que comparten una iconograf\u00eda similar a la de KFC para evidenciar que es un referente y conectar con los consumidores.<\/p>\n<p>Las pel\u00edculas cierran con el claim: <strong>\u2018Estilo Kentucky en todos lados, Kentucky Fried Chicken,<\/strong><br \/>\n<strong>solo aqu\u00ed\u2019<\/strong>, para reforzar la idea de iconicidad y celebrar que KFC sea un referente. \u00abCuando tienes un buen producto, te imitan [&#8230;]. De eso va esta campa\u00f1a que, m\u00e1s que hablar de KFC, pretende celebrar el ser una inspiraci\u00f3n para otros. Una campa\u00f1a con todo el estilo Kentucky Fried Chicken\u2019\u00bb, afirma <strong>V\u00edctor<\/strong><br \/>\n<strong>Blanco<\/strong>, director creativo ejecutivo de <strong>PS21.<\/strong><\/p>\n<p>\u00abNos sentimos orgullosos de que nuestra receta haya trascendido hasta convertirse en un estilo universal de cocinar pollo frito y por eso reivindicamos el hecho de que muchos se inspiren en \u00e9l para crear sus propios negocios y recetas\u00bb, manifiesta <strong>Beatriz Mart\u00ednez Villar<\/strong>, <em>brand manager<\/em> de <strong>KFC Espa\u00f1a y Portugal. <\/strong><\/p>\n<p>La campa\u00f1a, <strong>firmada por la agencia creativa PS21<\/strong> y rodada en Madrid, est\u00e1 compuesta por spots de 35&#8243;, 20\u201d y 10\u201d y ha sido producida por <strong>la Canada.<\/strong> Las piezas tendr\u00e1n recorrido en TV, digital y puntos de venta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia creativa PS21 convierte en \u2018embajadores\u2019 de marca a restaurantes y negocios que imitan el \u2018Estilo Kentucky\u2019.<\/p>\n","protected":false},"author":10966,"featured_media":197046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-197044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KFC reivindica a sus \u2018imitadores\u2019para destacar su autenticidad<\/title>\n<meta name=\"description\" content=\"La agencia creativa PS21 convierte en \u2018embajadores\u2019 de marca a restaurantes y negocios que imitan el \u2018Estilo Kentucky\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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