{"id":197033,"date":"2024-05-27T15:27:01","date_gmt":"2024-05-27T13:27:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=197033"},"modified":"2024-05-27T17:23:54","modified_gmt":"2024-05-27T15:23:54","slug":"el-atletico-de-madrid-estrena-la-campana-monja","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=197033","title":{"rendered":"El Atl\u00e9tico de Madrid estrena la campa\u00f1a \u2018Monja\u2019"},"content":{"rendered":"<p><b>El Club Atl\u00e9tico de Madrid ha lanzado la campa\u00f1a \u2018Monja\u2019 para dar la bienvenida al escudo de 1947, tras una votaci\u00f3n entre los socios que eligieron la vuelta del anterior logo para representar al equipo.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los socios del equipo decidieron volver a usar el escudo vigente <\/span><b>desde 1947 hasta 2017<\/b><span style=\"font-weight: 400;\">. De los 77.690 socios que participaron,<\/span><b> 68.984 (el 88,68%) votaron a favor<\/b><span style=\"font-weight: 400;\"> de la vuelta del escudo anterior, y 8.796, estuvieron en contra (11,32%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desarrollada por la agencia creativa <\/span><b>Sra. Rushmore<\/b><span style=\"font-weight: 400;\">, el spot acompa\u00f1a a una hermana en su vida diaria en un convento, donde su amor por el club rojiblanco se entrelaza con su fe. Una historia, basada en hechos reales, en donde se une el fervor futbol\u00edstico con la devoci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cada ma\u00f1ana, desde su ventana, observa con esperanza si la bandera con el antiguo escudo del club ha sido alzada. En este contexto, el spot presenta el mensaje de que: \u201c<\/span><b><i>A veces, el coraz\u00f3n tiene razones que el marketing no entiende<\/i><\/b><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una pieza producida por <\/span><b>Lee Films<\/b><span style=\"font-weight: 400;\"> y dirigida por<\/span><b> Ana Garc\u00eda Rico q<\/b><span style=\"font-weight: 400;\">ue ha contado con la colaboraci\u00f3n de <\/span><b>Hogarth<\/b><span style=\"font-weight: 400;\">, a trav\u00e9s de <\/span><b>Santi Romero<\/b><span style=\"font-weight: 400;\"> como producer de agencia.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"&#039;Monja&#039; - Atl\u00e9tico de Madrid\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jXCUMf7ni64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una pieza, basada en hechos reales, que homenajea a los miles de aficionados que deseaban el regreso del escudo de 1947.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":197034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-197033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Atl\u00e9tico de Madrid estrena la campa\u00f1a \u2018Monja\u2019<\/title>\n<meta name=\"description\" content=\"Una pieza, basada en hechos reales, que homenajea a los miles de 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