{"id":196696,"date":"2024-05-24T10:56:03","date_gmt":"2024-05-24T08:56:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=196696"},"modified":"2024-05-24T14:53:49","modified_gmt":"2024-05-24T12:53:49","slug":"liga-f-reivindica-que-la-victoria-del-futbol-femenino-esta-en-las-calles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=196696","title":{"rendered":"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles"},"content":{"rendered":"<p><b>El 23 de mayo se celebr\u00f3 el D\u00eda Internacional del F\u00fatbol Femenino. La competici\u00f3n oficial espa\u00f1ola Liga F, junto a su agencia creativa El Ruso de Rocky, han lanzado la campa\u00f1a \u2018Ganando en la calle\u2019, en la que se muestra que la mayor victoria es la que sale del campo, y se refleja en la sociedad.<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-196701\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/real-betis-ok-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo publicitario visibiliza la victoria que ocurre fuera de los campos de f\u00fatbol, en la sociedad. Para ello, a trav\u00e9s de Google Street View, se muestran rincones de Espa\u00f1a donde ciudadanos, j\u00f3venes y mayores, llevan camisetas de sus jugadoras favoritas, como <\/span><b>Alexia Putellas (FC Barcelona), Olga Carmona (Real Madrid CF), Rosa M\u00e1rquez (Real Betis) o Nahia Aparicio (Real Sociedad de F\u00fatbol).\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-196700\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/OLGA-CARMONA-OK-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a esta herramienta, la agencia y Liga F han encontrado aficionados del f\u00fatbol femenino, con camisetas de su equipo y su jugadora, paseando por las calles de la ciudad, por plazas o parques.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Liga F mantiene en este trabajo publicitario su eslogan de <\/span><a href=\"https:\/\/ipmark.com\/entrevista\/pedro-malabia-director-general-de-estrategia-de-liga-f\/\"><span style=\"font-weight: 400;\">\u2018Vamos ganando\u2019<\/span><\/a><span style=\"font-weight: 400;\">, presentado el a\u00f1o pasado, y de seguir demostrando que el f\u00fatbol profesional femenino sigue creciendo a diario.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Liga F . &#039;Ganando en la calle&#039;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hB_LjR5RuKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle&#8217;.<\/p>\n","protected":false},"author":30,"featured_media":196699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,6387],"class_list":["post-196696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-cretividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles<\/title>\n<meta name=\"description\" content=\"La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=196696\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles\" \/>\n<meta property=\"og:description\" content=\"La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=196696\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-24T08:56:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T12:53:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles\",\"datePublished\":\"2024-05-24T08:56:03+00:00\",\"dateModified\":\"2024-05-24T12:53:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696\"},\"wordCount\":217,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg\",\"keywords\":[\"anuncio\",\"cretividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=196696\",\"name\":\"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg\",\"datePublished\":\"2024-05-24T08:56:03+00:00\",\"dateModified\":\"2024-05-24T12:53:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle\u2019.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=196696\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=196696#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles","description":"La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle\u2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=196696","og_locale":"es_ES","og_type":"article","og_title":"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles","og_description":"La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle\u2019.","og_url":"https:\/\/ipmark.com\/?p=196696","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-05-24T08:56:03+00:00","article_modified_time":"2024-05-24T12:53:49+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=196696#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=196696"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles","datePublished":"2024-05-24T08:56:03+00:00","dateModified":"2024-05-24T12:53:49+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=196696"},"wordCount":217,"image":{"@id":"https:\/\/ipmark.com\/?p=196696#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg","keywords":["anuncio","cretividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=196696","url":"https:\/\/ipmark.com\/?p=196696","name":"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=196696#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=196696#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg","datePublished":"2024-05-24T08:56:03+00:00","dateModified":"2024-05-24T12:53:49+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La competici\u00f3n encargada de la Liga Profesional Femenina de F\u00fatbol ha estrenado la campa\u00f1a \u2018Ganando en la calle\u2019.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=196696#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=196696"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=196696#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ALEXIA-PUTELLAS-LIGA-G-GANANDO-EN-LA-CALLE.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=196696#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Liga F reivindica que la victoria del f\u00fatbol femenino est\u00e1 en las calles"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/196696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=196696"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/196696\/revisions"}],"predecessor-version":[{"id":196759,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/196696\/revisions\/196759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/196699"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=196696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=196696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=196696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}