{"id":196598,"date":"2024-05-23T16:31:18","date_gmt":"2024-05-23T14:31:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=196598"},"modified":"2024-05-23T17:56:37","modified_gmt":"2024-05-23T15:56:37","slug":"vicio-lanza-campana-publicitaria-inflitrados-mcdonalds","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=196598","title":{"rendered":"Vicio, r\u00e9cord de ventas tras la &#8216;infiltraci\u00f3n&#8217;"},"content":{"rendered":"<p><strong>Tras infiltrarse en la convenci\u00f3n internacional de McDonald&#8217;s en Barcelona<\/strong> y contarlo a todo el mundo en un video viral, las ventas de la compa\u00f1\u00eda alcanzaron cifras r\u00e9cord. Vicio consigue adem\u00e1s atraer <strong>18.000 nuevos seguidores en su cuenta de Tik Tok y m\u00e1s de 6.000 en Instagram<\/strong> con su plan magistral.<\/p>\n<h2>Resultados del plan McDonald&#8217;s<\/h2>\n<p>Una vez hecho p\u00fablico el plan de <strong>Vicio<\/strong> para que los invitados de la convenci\u00f3n internacional de <strong>McDonald\u2019s en Barcelona<\/strong> probaran una burger de verdad, aumenta la fiebre por la compa\u00f1\u00eda. <strong>Los medios se hacen eco de la astucia de la marca para conseguir desbancar al gigante de las hamburguesas<\/strong> en su propio terreno y la audiencia aplaude la estrategia con pedidos, likes e incluso<em> \u201ccase studies\u201d<\/em> de la campa\u00f1a en plataformas como LinkedIn e Instagram.<\/p>\n<p><strong>Esta campa\u00f1a se suma a una impactante trayectoria de Vicio en el terreno viral.<\/strong> Y es que esta vez\u00a0 se ha pasado el juego, logrando incluso que uno de sus clientes deje una nota en el pedido que dice:<strong> \u201cEspero no tener que volver nunca a McDonald\u2019s\u201d.<\/strong> No hay mejor prueba que las peticiones de los clientes para afirmar que la campa\u00f1a ha superado las expectativas de la compa\u00f1\u00eda.<\/p>\n<h2>La campa\u00f1a en cifras<\/h2>\n<p>En menos de una semana, la acci\u00f3n se traduce en una de las tres semanas m\u00e1s productivas para las ventas de la marca en todo el a\u00f1o. <strong>En Instagram y Tik Tok, mas de dos millones y medio de personas han visto el v\u00eddeo de la campa\u00f1a en siete d\u00edas, sumado a los m\u00e1s de 200.000 \u201cme gustas\u201d<\/strong>, los m\u00e1s de mil comentarios y las m\u00e1s de 50.000 interacciones entre ambas plataformas.<\/p>\n<p><iframe loading=\"lazy\" title=\"Vicio lanza una campa\u00f1a al infiltrarse en la convenci\u00f3n de McDonald&#039;s de Barcelona\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HrflqYEunUk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vicio, la cadena de restauraci\u00f3n especializada en smash burgers de Espa\u00f1a, vuelve revolucionar las redes (con m\u00e1s de 2 y millones y medio de visualizaciones) y a disparar sus ventas gracias a su \u00faltima campa\u00f1a.<\/p>\n","protected":false},"author":10966,"featured_media":196603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-196598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-23T14:31:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-23T15:56:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Vicio-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" 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