{"id":196423,"date":"2024-05-22T09:48:34","date_gmt":"2024-05-22T07:48:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=196423"},"modified":"2024-05-23T10:06:14","modified_gmt":"2024-05-23T08:06:14","slug":"top-20-cmos-el-marketing-dream-team-de-ipmark-se-reune-en-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=196423","title":{"rendered":"TOP 20 CMOs. El Marketing Dream Team de IPMARK se re\u00fane en Madrid"},"content":{"rendered":"

Primero fueron 20, luego 40\u2026y ahora 80. M\u00e1s que un equipo\u2026ya tenemos casi una compa\u00f1\u00eda. Una compa\u00f1\u00eda que ha demostrado sobradamente su valor. Porque todos los que forman parte de la selecci\u00f3n TOP 20 CMOs<\/a> tienen un poco de estrategas militares, de matem\u00e1ticos, de alquimistas y de clarividentes<\/strong>. Su profesionalidad y, tambi\u00e9n, valent\u00eda para asumir riesgos contribuyen a que los ciudadanos elijan cada d\u00eda una marca determinada y no otra de las miles que hay en el mercado. Y, por tanto, son una pieza clave en el \u00e9xito de tantas y tantas empresas y de la econom\u00eda del pa\u00eds<\/strong>.<\/p>\n

\u00abExpertos en mantener el equilibrio entre la creatividad y la eficacia. En asumir las capas y capas adicionales de complejidad que se a\u00f1aden a vuestra tarea. Siempre alertas. Y eso es para quitarse el sombrero\u00bb, se\u00f1al\u00f3 Jaime de Haro, editor de IPMARK<\/strong> durante la reuni\u00f3n, que transcurri\u00f3 de manera distendida hasta entrada la noche y en la que Claudia Safont, CEO de TBWA Espa\u00f1a<\/strong>, hizo entrega de sus trofeos a todos los TOP 20 CMOs presentes en el encuentro.<\/p>\n

\"\"
De izquierda a derecha, Claudia Safont, CEO de TBWA Espa\u00f1a; Isabel Ontoso, CMO de Viajes El Corte Ingl\u00e9s, y Jes\u00fas Fuertes, vicepresidente de estrategia e innovaci\u00f3n de TBWA Espa\u00f1a.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Manuel Rom\u00e1n, CMO de Netflix Espa\u00f1a y Portugal, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Sarah Chemouli, CMO de P&G Espa\u00f1a, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Brigitte Boehm, CMO de UNOde50, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Elena Cabrero, CMO de Cepsa, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Esther Morell, CMO de Ilunion, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Elena Gris, CMO de Hyundai, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, \u00d3scar Santamar\u00eda, CMO de Iryo, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Sylvain Gleizes, CMO de MartiDerm, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Patricia Fresneda, CMO de Vodafone Espa\u00f1a, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Teresa Rivera, CMO de Finetwork, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Antonio Valor, CMO de L\u00ednea Directa Aseguradora, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Miguel Alonso, CMO de Suchard, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Lorena Poza, CMO de Bizum, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Sara Vega, CMO de Fnac, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Beatriz Faustina, CMO de Carrefour, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Carlos P\u00e9rez, CMO de Haribo, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Luis Gonz\u00e1lez Soto, CMO de ING, y Claudia Safont.<\/figcaption><\/figure>\n
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Jes\u00fas Fuertes, Eva Paco, ex-CMO de Correos, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Noem\u00ed Garc\u00eda, CMO de Pastas Gallo, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Manuel Royo, CMO de Beko y Grundig, y Claudia Safont.<\/figcaption><\/figure>\n
\"\"
Claudia Safont, Gabriel Ladaria, CMO de IKEA, y Jes\u00fas Fuertes.<\/figcaption><\/figure>\n
\"\"
Jes\u00fas Fuertes, Miguel \u00c1ngel Fern\u00e1ndez, CMO de LG, y Claudia Safont.<\/figcaption><\/figure>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

En 2021, IPMARK iniciaba una nueva aventura: la de convertirse en ‘ojeador’\u00a0 para fichar a los mejores jugadores del marketing\u00a0 de cada temporada y crear nuestro propio Marketing Dream Team, m\u00e1s conocido como los TOP20 CMOs. Una aventura a la que, como colaboradora, se sum\u00f3 TBWA Espa\u00f1a en 2022. Este a\u00f1o damos un paso m\u00e1s en nuestro proyecto: por primera vez hemos reunido a gran parte de los seleccionados (de esta y ediciones anteriores) en un encuentro exclusivo celebrado en el Club Financiero G\u00e9nova de Madrid. <\/p>\n","protected":false},"author":14,"featured_media":196432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-196423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nTOP 20 CMOs. 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