{"id":196192,"date":"2024-05-21T13:31:39","date_gmt":"2024-05-21T11:31:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=196192"},"modified":"2024-05-21T13:36:12","modified_gmt":"2024-05-21T11:36:12","slug":"duin-motivational-stairs-nueva-campana-realizada-ernest","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=196192","title":{"rendered":"&#8216;Duin Motivational Stairs&#8217;, la nueva campa\u00f1a realizada por Ernest"},"content":{"rendered":"<p><strong>Tras \u201cDuin Next Stop\u201d, lanzada el 12 de marzo y \u201cAmancio, el br\u00f3coli m\u00e1s rico del mundo\u201d, lanzada el 16 de abril,\u00a0 llega <em>&#8216;Duin Motivational Stairs&#8217;<\/em>. Todas ellas forman parte de la plataforma \u201cSi tu no vas, viene Jim\u201d, el movimiento de Duin para promover la vida activa y saludable.<\/strong><\/p>\n<p>Esta acci\u00f3n contribuye a la construcci\u00f3n del posicionamiento de marca de<strong> Duin Sports Club <\/strong>sintetizado en el tagline<strong> \u201cPara ese deporte llamado vida\u201d.<\/strong> El 59% de los espa\u00f1oles desear\u00eda hacer m\u00e1s deporte y s\u00f3lo el 36% est\u00e1 contento con la actividad f\u00edsica que realiza. Bajo esta premisa, Duin\u00a0convierte el metro de Barcelona en el entorno perfecto de la acci\u00f3n<strong><em> \u201cDuin Motivational Stairs\u201d.<\/em><\/strong><\/p>\n<p>En esta ocasi\u00f3n, ha intervenido <strong>la estaci\u00f3n de Metro Diagonal donde unos m\u00fasicos tocan en directo Gonna Fly<\/strong>, el m\u00edtico tema de <strong>Bill Conti<\/strong> popularizado mundialmente por la escena de Rocky, cada vez que alguien elije las escaleras convencionales en lugar de las mec\u00e1nicas. Este espacio de tr\u00e1nsito, frecuentado por miles de personas, se convierte en el escenario para llamar la atenci\u00f3n de los ciudadanos y motivarlos a realizar estos peque\u00f1os gestos de ejercicio en su vida diaria.<\/p>\n<p>Seg\u00fan el estudio <em>Global Views On Exercise And Team Sports<\/em>, realizado por <strong>Ipsos<\/strong>, si el deseo de hacer m\u00e1s deporte est\u00e1 presente, \u00bfqu\u00e9 es lo que impide practicarlo? Eliminamos la falta de tiempo como respuesta m\u00e1s sonada. Finalmente, <em><strong>Duin Motivational Stairs<\/strong><\/em>, ser\u00e1 amplificada, adem\u00e1s, por una campa\u00f1a multiformato en medios digitales, e intervenciones de todo tipo de los influencers de la marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"Duin Motivational Stairs, la nueva acci\u00f3n publicitaria\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3OcO1wzaLRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n contribuye a la construcci\u00f3n del posicionamiento de marca de Duin Sports Club. <\/p>\n","protected":false},"author":10966,"featured_media":196211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-196192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Duin Motivational Stairs&#039;, la nueva campa\u00f1a realizada por Ernest<\/title>\n<meta name=\"description\" content=\"Esta acci\u00f3n contribuye a la construcci\u00f3n del posicionamiento de marca de Duin Sports Club.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=196192\" \/>\n<meta property=\"og:locale\" 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