{"id":196049,"date":"2024-05-20T15:16:52","date_gmt":"2024-05-20T13:16:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=196049"},"modified":"2024-05-20T15:57:24","modified_gmt":"2024-05-20T13:57:24","slug":"cadi-jones-nueva-vicepresidenta-senior-para-europa-de-index-exchange","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=196049","title":{"rendered":"Cadi Jones, nueva vicepresidenta senior para Europa de Index Exchange"},"content":{"rendered":"<p><strong>Index Exchange ha anunciado el nombramiento de Cadi Jones como nueva vicepresidenta senior para Europa de la compa\u00f1\u00eda. Ser\u00e1 responsable de la direcci\u00f3n estrat\u00e9gica y la ejecuci\u00f3n de las operaciones de Index en la regi\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda, Jones se centrar\u00e1 en alinear las iniciativas globales con las necesidades \u00fanicas del mercado europeo. Y, en concreto, en acelerar los servicios de streaming de Televisi\u00f3n, V\u00eddeo y Marketplaces, as\u00ed como profundizar las relaciones con los propietarios y compradores de medios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSu nombramiento llega en un momento emocionante, ya que nos centramos en acelerar la TV en streaming program\u00e1tico en el mercado europeo\u201d, confirma <strong>Jessica Breslav<\/strong>, <em>chief customer officer<\/em> de <strong>Index Exchange.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl mercado europeo tiene un enorme potencial, especialmente con la expansi\u00f3n de los servicios de televisi\u00f3n en streaming\u201d, coincide Jones. \u201cEstoy encantada de trabajar junto al talentoso equipo de Index Exchange con su impresionante lista de clientes, para desbloquear estas oportunidades, profundizar nuestra presencia en el mercado y contribuir a dar forma al futuro de la publicidad program\u00e1tica en Europa\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jones procede de Pixability, donde trabaj\u00f3 como <strong>managing director<\/strong> para EMEA y desempe\u00f1\u00f3 un papel fundamental en el aprovechamiento de la tecnolog\u00eda y los datos para maximizar el valor publicitario de las principales marcas en YouTube y otras plataformas l\u00edderes de streaming TV. Antes de eso trabaj\u00f3 en Qmee, liderando el desarrollo comercial antes de su adquisici\u00f3n por parte de Kantar, y ocup\u00f3 puestos de liderazgo de ventas digitales en Yahoo! y Beeswax, que fue adquirida por Freewheel en 2020.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jones ayudar\u00e1 a la compa\u00f1\u00eda a acelerar su negocio en el \u00e1rea de streaming TV. <\/p>\n","protected":false},"author":29,"featured_media":196052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[34,194],"class_list":["post-196049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-medios-2","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadi Jones, nueva vicepresidenta senior para Europa de Index Exchange - 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