{"id":195762,"date":"2024-05-17T11:06:30","date_gmt":"2024-05-17T09:06:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=195762"},"modified":"2024-05-17T12:58:03","modified_gmt":"2024-05-17T10:58:03","slug":"zalando-reorganiza-su-equipo-directivo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=195762","title":{"rendered":"Zalando reorganiza su equipo directivo"},"content":{"rendered":"<p><b>Zalando presentaba su\u00a0<\/b><b>nueva estrategia<\/b><b>\u00a0a mediados de marzo, para convertirse en un ecosistema paneuropeo de comercio electr\u00f3nico de moda y estilo de vida, en torno a dos vertientes de crecimiento: business to business (B2B) y business to consumer (B2C).<\/b><\/p>\n<p>Un par de meses despu\u00e9s, la direcci\u00f3n de la compa\u00f1\u00eda en Europa ha anunciado una nueva estructura directiva, incluida la salida de la direcci\u00f3n ejecutiva de su cofundador y, hasta ahora co-CEO,\u00a0<b>David Schneider.<\/b>\u00a0Ahora, el profesional se centrar\u00e1 en construir relaciones con socios en las vertientes de B2C y B2B y en tener un mayor posicionamiento de la marca Zalando.<\/p>\n<p>El nuevo co-CEO es el actual director de operaciones,\u00a0<b>David Schr\u00f6der,<\/b>\u00a0otro cofundador del portal, que se centrar\u00e1 en desarrollar el sistema operativo B2B que permita crecer el comercio electr\u00f3nico en toda Europa, dentro y fuera de la plataforma.<\/p>\n<p>Por su parte, el cofundador<b>\u00a0Robert Gentz<\/b>\u00a0continuar\u00e1 con su cargo de codirector ejecutivo y se focalizar\u00e1 en el crecimiento de la vertiente B2C de Zalando para convertir la plataforma en el destino ideal para la moda de calidad, compras de estilo de vida e inspiraci\u00f3n.<\/p>\n<p>Para tener una estrategia s\u00f3lida, la directora de personal<b>\u00a0Astrid Arndt<\/b>, tiene la responsabilidad adicional de fortalecer las funciones corporativas de Zalando, mientras que la directora financiera,\u00a0<b>Sandra Dembeck<\/b>, permitir\u00e1 la ejecuci\u00f3n de la estrategia que permita el crecimiento a largo plazo de la plataforma y contin\u00fae su plan de expansi\u00f3n.<\/p>\n<p>Todos los cambios entrar\u00e1n en vigor el<b>\u00a01 de septiembre de 2024.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El hasta ahora co-CEO, David Schneider, se centrar\u00e1 en construir relaciones en torno a sus negocios B2B y B2C y en tener un mayor posicionamiento de marca.<\/p>\n","protected":false},"author":30,"featured_media":195763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154],"class_list":["post-195762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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